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Better, Not Bigger, Data

By Mark Bryant, CIO, PCL Construction


Mark Bryant, CIO, PCL Construction

PCL Construction, like many organi­zations, is saturated with Big Data. The definition alone is confusing since the forms of data are exhaus­tive: relational data, unstructured data, machine data, high-velocity data, cloud data, social media data—it all counts as data.

Software vendors and industry analysts fre­quently define big data in V’s: volume, veloc­ity, and variety. The superlatives describing Big Data continues to grow; IBM established the Institute for Massive Data. As George Dyson, a technology historian, observed, “Big Data is what happened when the cost of keeping infor­mation became less than the cost of throwing it away.”

Arguably, Big Data is a function of eco­nomics. However, at PCL, Big Data is not a type or class of data.

PCL’s data includes health and safety, construction project, equipment and building sensor, financial, digital media, multi-struc­tured, application, any data found inside and, as PCL increasingly invests in cloud applications and services, outside of PCL. By any meas­ure, PCL is awash in data. At PCL, Big Data describes multiple and coherent ap­proaches to storing, process­ing, analyzing, and extract­ing value from data.

Big Data is frequently over-hyped as a magic bullet, able to seamlessly render endless business insights and value. PCL’s challenge is to leverage its information assets and create valuable and measur­able business outcomes—while avoiding the hype and ill-defined data strategies. That requires PCL’s business units, in cooperation with its information technology group, Business Technology (BT), to reconsider common assumptions about data–and critically evaluate its potential to deliver business value. To that end, PCL’s objective is better data; and better data means optimizing PCL’s (big) busi­ness data.

PCL’s Business Data Optimization (BDO) program produces better data by crafting and ex­ecuting a data strategy that coordinates software, data integration services, governance, and busi­ness analytics to produce measurable and material business outcomes. BDO’s objectives are clear: lower operating costs, improve business process efficiency, reduce IT complexity, and offer PCL’s clients value-added services that leverage PCL’s information assets.

Data Management Software

In 2014, PCL invested in a cloud-based master data management (MDM) and iPaaS (integration plat­form as a service) platform. PCL’s corporate busi­ness processes and construction operations rely on consistent, accurate, and trustworthy data. The MDM platform models unifies and de-duplicates PCL’s business entities creating golden project, employee, contractor, supplier, equipment, mate­rial inventory, and accounting entities that are used across business applications and processes.

Protecting PCL’s information integrity is es­sential to BDO’s success. PCL’s data quality suite (DQS) profiles, corrects, reports, and monitors data quality within PCL’s applications. More sig­nificantly, it embeds a data quality firewall around PCL’s business processes, ensuring the flow of data within and between PCL’s appli­cations continually provides accurate, consistent, complete, and trusted data to PCL’s business information stakeholders.

Data Integration Services

PCL has traditionally relied on hundreds of complex and costly point-to-point (P2P) integration processes to exchange and move data between applications and business processes. When a new applica­tion is introduced, considerable effort and cost is expended to integrate that appli­cation’s data with existing systems. PCL is currently implementing its Enterprise Integration Framework (EIF), replacing P2P integration with re-usable, service oriented architecture (SOA) integration services deployed on PCL’s iPaaS plat­form.

As PCL continues to invest in new business applications, EIF enables three objectives: it provides a consistent and clearly understood set of data integration rules and services, which applications must follow and utilize; it reduces data integration cost and complexity; and it significantly accelerates delivery of busi­ness solutions and information to PCL’s business and field operations.

Information Governance–While data is not a line item on PCL’s balance sheet, our BDO program requires a data gov­ernance and optimization mechanism to protect a valuable PCL asset: informa­tion. Certainly, governance often implies command and control, which contradicts PCL’s entrepreneurial and innovative business culture. However, PCL’s senior leaders recognize that oversight of PCL’s data management practices is a business discipline that requires rigor, process, and clearly defined roles and responsibilities to manage PCL’s data.

PCL’s evolution­ary approach to gov­ernance balances en­trepreneurship and control focuses on optimizing business processes that provide and consume data, rather than providing authoritarian gov­ernance rules and procedures. Organiza­tionally, we recently established the BDO Committee, consisting of PCL’s VP Fi­nance, CIO, an Executive Vice President, and our BI Analytics Head to provide ex­ecutive oversight of PCL’s information.

Business Analytics

PCL’s business analytics maturity is typi­cally at the descriptive stage; static reports summarize what happened. Descriptive analytics are, however, essential to PCL’s operations. For example, it provides busi­ness intelligence tools that report health, safety, and environment (HSE) perfor­mance to regulatory agencies and PCL’s senior executives, supporting PCL’s pri­mary mandate to protect the workforce’s health and well-being.

“Big Data is frequently over-hyped as a magic bullet”

Better data supports PCL’s analytics roadmap to predictive capabilities and, ultimately, prescriptive analysis. Better data enables actionable insights into why events happened, what is likely to occur and, when those events do occur, PCL can optimize its corporate processes and field operations. The following projects, now underway, illustrate the range of PCL’s analytic initiatives.

. HSE Analytics–PCL’s safety manage­ment system relies on a legacy reporting platform to aggregate transactional safety data for summary reporting. As data vol­umes grew, report execution time expo­nentially increased. PCL is developing a safety analytics platform with business intelligence software to define and pro­vide universal, corporate, and divisional safety performance measures via dash­boards and scorecards.

. Equipment Utilization and Optimiza­tion–PCL is implementing a data ware­house to measure, track and optimize tool utilization across PCL’s operating districts in order to support project re­quirements, right size the tool inventory and reduce tools management and storage costs. The platform provides field per­sonnel with real-time access to empirical tool information, enabling timely and in­formed decisions.

. Construction Quality Optimization–PCL’s Quality Management team im­plemented a data visualization tool that graphically explores the unstructured data collected by quality inspection re­ports. By creating visual models describ­ing the patterns and factors influencing construction quality, PCL’s project man­agers can objectively anticipate the likeli­hood of quality issues within upcoming construction projects, proactively man­age construction quality, and eliminate costly rework.

PCL’s BDO program recognizes that Big Data surrounds PCL’s business and field operations. The objective is to transform Big Data into better data. Bet­ter data supports objective analytics that drive business processes and objectives to reduce cost, improve efficiency and, ide­ally, provide additional client services us­ing a vital asset, data. In the construction industry and here at PCL, effective asset utilization is a competitive advantage. In­formation is the construction industry’s new concrete foundation and analytics a new blueprint.

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