NEW YORK: CA Technologies launches CA App Experience Analytics that enables organizations to deliver rich customer experience across multitude digital channels. The new SaaS solution provides application performance, crash analytics and usage analytics for Web, mobile, and wearable apps to the users.
Business analytics and DevOps teams can easily understand complex set of data leveraging customizable dashboards available on CA App Experience Analytics and boost digital transformation offerings.
The SaaS offering is built on an open source analytics platform that combines the operational performance and user’s reaction. It allows the organisation to speed triage of application performance via an easy-to-use console. The CA App Experience Analytics helps to determine the cause of poor user experience. It further helps the organisation to gain deeper insight into user behaviour which enables them to provide rich customer experience to the customers.
The business analysts can analyze the user experience and performance data from web, mobile and wearable’s with easy intuitive dashboards. They can understand the buyer journey, experience and performance through these dashboards. CA App Experience Analytics provides instant blueprints to the businesses which can be deployed to the required business need.
“The ultimate goal of a multichannel digital experience strategy is to provide customers with a flawless user experience from every channel that they use to engage with a brand,” says Ali Siddiqui, general manager, Agile Operations, CA Technologies. “CA App Experience Analytics provides intuitive visualizations into the digital user experience giving decision makers real-time actionable insight into buying trends, retention rates, and conversions—enabling them to identify adjustments to apps that can help them retain and attract new customers.”