Tokyo: Fujitsu announces the launch of DMP (Data Management Platform) Integration Service to provide effective promotions by integrating and analyzing a variety of internal and external data. This will help companies carry out targeted promotional activities, strengthen their engagement with existing customers, acquire new potential customers and expand their business.
The new service will cater to the rising needs of companies that want to put to use their data accumulated in internal systems and strengthen engagement with existing customers. It will integrate different customer channels by providing optimal promotions based on individual purchase and activity histories. The service collects and utilizes data that matches the ways customers use their products. DMP Integration Service links the databases that integrate and manage a variety of complicated data held by companies, such as customer information, with access data such as internet searches and website views held by service providers.
Fujitsu will support its customers by providing DMP Integration Service service as a solution that leverages Fujitsu's expertise in systems integration. The company will also offer the service across a variety of marketing channels, supporting the digital transformation of the marketing space for companies.
“In the current trend of digital marketing, effective use of data is increasingly important. By combining our ad platform, which features highly accurate targeting and analysis using unique data, with Fujitsu's DMP Integration Service, I think customers can maximize the value and application range of the data their companies collect,” says Yuuki Miyamoto, Internet Advertising Business Unit Manager, Supership Inc.