SHANGHAI: Mobile video usage to rise up to 75 percent of total 4G traffic by 2020 from 15 percent in 2016, states a research conducted by Huawei and OVUM- a leading global technology research and advisory firm.
According to the joint whitepaper titled ‘The Evolution of Big Video – Examining telco transformation video opportunities’, 4K UHD video, social media video, mobile video, VR/AR applications, 5G/FTTx network penetration and latest IT technology trends such as cloud computing, big data and Telco OS will be the driving factors behind the growing video usage as video services are not only limited to the entertainment and communications markets, but for various different industries.
Scope for Enterprise Video
Enterprise video is a major factor behind this growing video trend. Videos related to training, meetings with clients and remote medical services generally fall under enterprise video. To pace up this new trend, new video conferencing tools are being broadly deployed in various industries. Telcos business is being highly influenced by the latest concept of video conferencing. Various telcos organizations are exploring new ways to implement successful strategies based on IPTV (Internet Protocol Television) and SVOD (Subscription Video on Demand) for enterprise video. SVOD gives unlimited access to a wide range of programs for a monthly flat rate, giving its users control over the subscription, and can decide when to start, pause, fast forward, rewind and stop the program. IPTV can be bundle with other Internet Protocol services and high-speed Internet access. IPTV and SVOD are transforming their networks from simple data conduits to video-centric networks, and driving the growth of the industry through innovative business models and collaboration in the industry ecosystem.
Based on research, the whitepaper suggests that telcos should divide their target market based on individual, family and enterprise groups and provide online or mobile video services along with TV entertainment offerings. Apart from this, they should also focus more on high-quality video user experience.