Microsoft had commissioned an IDC study in Asia Pacific which confirmed that the Asia Pacific channel partners have proven to be more profitable in earning revenue by focusing on cloud and mobility. The study also highlighted the role played by IT ecosystem in Asia Pacific in preferring a new mobile-first, clout first technique of offering solutions.
According to IDC study, titled ‘The Uptake of Cloud and Mobility in APAC Sets the Stage for Evolution of Partner Ecosystem’, the public cloud services market in Asia Pacific will double by 2018, growing from US $ 3.2 billion in 2014 to US$7.1 billion by 2018. Mobility has been identified by IDC to be much larger in revenue potential than cloud in Asia Pacific, and is expected to grow by 46% from US $ 20.3 billion in 2014 to US $ 29.1 billion in 2018. Cloud and mobility, together, is expected to deliver about US $ 36.2 billion towards revenue in the prospective IT scenario. The study was conducted in on more than 200 Microsoft partners from nine markets in Asia Pacific, including Australia, Indonesia, Korea, Malaysia, New Zealand, Philippines, Singapore, Thailand and Vietnam to comprehend their existing business models and growth strategies in facing these new market prospects.
Ananth Lazurus, Partner Lead, Microsoft Asia Pacific, thinks that it is worth taking the calculated risk of investing US $ 225 million to promote Cloud and Mobility in Asia Pacific. According to Mayur Sahni, Senior Research Manager for Services and Cloud Research, IDC Asia/Pacific, “Channel partners in Asia Pacific need to undergo constant change in their business model and must be able to support a regularly changing product and service mix. The base denominator in this equation is culture. IT companies that build a culture of change, which have innovation and disruption as their key pillars, will experience greater success, faster, in a mobile-first, cloud-first world.”