NEW YORK: Tata Consultancy Services– a global IT services, consulting and business solutions organization– announces the Optumera Digital Merchandizing Suite and Omnistore: Unified Store Commerce Platform to its Retail solutions.
Optumera Digital Merchandizing Suite enables retailers to leverage the power of computational intelligence to deliver shopper centric merchandising and Omnistore: Unified Store Commerce Platform, a micro-services based modern POS platform to help retailers seamlessly orchestrate omni-channel journeys for their customers.
Optumera Digital Merchandising Suite leverages the power of Big Data analytics, analyzing heterogeneous data sources with advanced machine learning algorithms. Retailers can localize and optimize store space, curate a shopper centric omni channel assortment, respond in real time to competitor pricing strategies, and automate planogram compliance through image processing. Optumera leverages stochastic optimization algorithms on a high performance computing platform for prescriptive analytics that help merchants to predict the possible consequence based on different choices of action to de-risk their investments and model customer behavior. The solution creates personalized, convenience-rich shopping experiences through macro space optimization, competitive pricing, and omni-channel assortment.
OmniStore: Unified Store Commerce Platform alleviates retailers’ current challenges with traditional Point of Sale (POS) platforms that are incalpable of delivering an omni-channel customer experience. OmniStore is a micro-services based Unified Stores Commerce Platform with open standards aligned architecture and industry leading ARTS data models. It consolidates all customer order information combining store and online orders within a unified repository along with a universal cart, thereby delivering a seamless experience across all channels. OmniStore is hardware agnostic, has flexible architecture and offers multiple deployment models (including cloud) and easy customization, without disrupting upgrades and support for multiple devices, including tablets, phones and registers
“TCS is focused on developing solutions that harnesses the power of digital technologies to help retailers innovate and differentiate,” said Pratik Pal, President of Retail and CPG, TCS. “Optumera leverages advanced big data analytics and machine learning to drive shopper centric merchandising. We believe this will bring the power back to the merchants. TCS has invested in building OmniStore, which is a compelling alternative to a traditional POS. Built on micro-services architecture, it enables orchestration of omnichannel user journeys in stores.”