Marketing is a crucial business function that desires due attention from every entity, irrespective of its size or nature of operations. The right marketing strategy is the key to overcome serious business challenges. In most cases, organizations struggle to make the right decisions with regard to their sales and marketing technology infrastructure. They are mostly unsure of the new age marketing technologies that need to be employed to achieve their marketing objectives. This is exactly where a marketing expert steps in, to ensure better business growth and increased revenue. Nearly a decade ago, apt solution to these problems were brought to the market by Ab Gaur with the inception of Verticurl. This demand generation agency was incorporated to help companies implement and improve processes, drive leads and grow revenue.
Verticurl’s services are focused towards maximizing its clients’ sales and marketing technologies. The company’s services include Customer Relationship Management (CRM), Demand Center Setup and Management, Campaign Planning and Execution, Database and Contact Management and more. The major components of Verticurl’s services remain execution and operations. It offers immense value with its digital marketing and customer engagement strategy development solutions to further help its clients deliver the right message through appropriate channels at the right time. “With extensive expertise in marketing automation, segmentation and analytics, campaign planning and management, our consultants work with cost-conscious global organizations clients to build strategic demand centers that drive growth,” adds Ab Gaur, Founder and CEO, Verticurl.
Since its inception, Verticurl is committed towards offering the most appropriate marketing solutions at an affordable cost.
The company’s sole purpose is to help its clients achieve increased customer engagement, enhanced revenue and improved customer loyalty. The approach, methodology and tools used by the firm to meet its clients’ objectives have changed dramatically with their growing requirements while its service objectives have remained stable. Ab Gaur adds, “One of the first projects early in our company’s history was to build out a regional center for demand generation that supported multiple geographies with multiple channels for marketing (e.g. -email, telemarketing, digital).” Ever since, it has been a standard practice and also a widely adopted sales and marketing strategy among the company’s clients.
The company’s sole purpose is to help its clients achieve increased customer engagement, enhanced revenue and improved customer loyalty
Over the years, Verticurl has evolved from being a traditional marketing services agency to a new age agency focusing on the implementation, operation and management of complex marketing technologies based on clients’ demands. The firm’s core competency is in the implementation and usage of marketing automation platforms. With a team of more than 500 demand generation professionals, the company enjoys strong presence in North America, Canada, United Kingdom, Germany, Mexico, Singapore, India, Indonesia, Australia, china, Korea and Japan.
Verticurl, in the years to come, aims to deliver the best to its clients. To ensure the same, it will be focusing on expanding its expertise in marketing technology platforms in the near future. Besides, the company aims to focus on social, mobile and customer experience to helps its clients align its operations with the new age marketing strategies. “Geographically, our European and Latin American markets will grow significantly with an aim to better serve our many multi-national clients,” concludes Ab.