There has been an explosion of content in the media and entertainment sector—videos, images, audios and more—generated by multiple departments including marketing. “CIO’s in the media industry are on a constant lookout for managing such terabytes of information that have an exponential growth,” says Tessa Court, CEO, IntelligenceBank. The objective is not to just store the data, but to create a process around cataloguing the data and create a business process around it to share and distribute.
IntelligenceBank’s digital asset management platform is powerful enough to fulfill this dual purpose in a cost effective and technically advanced way. Headquartered in Melbourne, Australia, with offices and data centers in the US, IntelligenceBank Digital Asset Management helps companies manage and collaborate on images, video, artwork or any kind of data–internally and with customers and agencies.
IntelligenceBank’s broad spectrum of Digital Asset Management solutions cover advanced distribution, collaboration and workflow. With such innovations, users can share the data and use API integrations to embed content for distribution. With workflow approvals, there is an audit trail at every step of the creative process, until the final release of assets. When managing digital assets within the platform, users can also upload files individually or in bulk, keep track of versions and usage rights, preview media online, add to lightbox collections or add comments. The system protects files with digital watermarks and helps review as a list, image or a slideshow. In a nutshell, “we help our clients manage the lifecycle of media assets, from brief, to collaboration, final approval, talent usage rights management to distribution,” says Tessa.
The competition is intense in media and digital asset management where hundreds of products and offerings are available, and a lot of them look similar. IntelligenceBank stands out from them with their operational friendly tool that can be easily used by anyone. Also, the entire platform is customizable, so that it can be easily made to look like any brand. “Our key differentiator is 'out of the box', workflow customization,” says Tessa. IntelligenceBank also avoids one of the biggest risks with software package purchases–the implementation risk. “We manage operational risk by continually helping our clients and ensuring that their roll-outs are successful,” says Tessa. “Our SaaS based model is based upon customer feedback and we work closely with our customers to know what they want from the development perspective,” she adds.
Intelligence Bank sits on the user-friendly side of the digital asset management spectrum, designed to make marketers' lives easy with out of the box workflow for media assets
For instance, one of their clients named Santos, a global Oil and Gas company underwent a major rebranding and then turned to IntelligenceBank to bring their brand strategy and applications to life. IntelligenceBank integrated with client’s process and created a library for the process of creating digital media and assets. After the implementation, internal clients use the platform to brief in a job, agencies—the brand department—and internal stakeholders collaborate, and the creative is finalized and showcased within the platform.
Across all industry sectors, Content Marketing will continue to be key tactic for brands. The digital media landscape has led to an unprecedented need for the generation of creative for multiple media channels. Everything from copy and images to audio and video, flying between departments and agencies is being used as rich branded content across social and traditional media networks. This need will only increase, and such, businesses will require an easy-to-use and intuitive solution for keeping track of the large volumes of media they will be handling.