apacciooutlook logo

Welcome Real Time: Creating Loyalty throughout the Banking and Payment Ecosystems

25 Most Promising Banking and Software Solution Providers

Welcome Real Time was created by Anneace Haddad and HighCo company in 1996 with the original goal of making relationships between customers, merchants and banks more trusting and rewarding.
Since then, Welcome Real Time has relentlessly aimed at providing the financial services industry with efficient payment-based loyalty solutions. Welcome Real Time has developed a range of proven and innovative payment-based loyalty solutions helping financial organizations to run real-time loyalty and marketing programmes, leading to improved customer satisfaction, retention and profitability.

During the first years of existence, Welcome Real Time worked with retail banks migrating to chip and pin cards, proving them with an opportunity to strengthen their business case for the migration to EMV technology. In 2008, Welcome Real Time ensured their loyalty platform would work regardless of the card technology, bringing in new market opportunities.

In September 2014, Welcome Real Time was acquired by the Collinson Group, a global leader in influencing customer behavior to drive revenue and add value for their clients.
With more than 20 clients being payment and financial services organizations, a well-known brand and efficient and award-winning technology, Welcome Real Time is a strategic asset for the group in the financial services market.
Welcome Real Time products portfolio consists of three main powerful solutions:
• XLS is a versatile and future-proof solution enabling financial organizations to deliver real-time rewards to their customers.
• At Store empowers retailers to design their own loyalty programmes or promotions and to reward their customers in real-time.
• Omniconnect allows customers to receive notifications and messages on their mobile devices through BLE (Bluetooth Low Energy) beacons.

Welcome Real Time has recently extended its payment-based loyalty solutions to new payment channels such as the mPOS devices, allowing real-time earn and burn of rewards on this new generation of payment terminals. Poised to earn a significant market share, mPOS devices bring new capabilities that enrich the customer experience. Welcome Real Time solution for the mPOS world makes it easy for mPOS providers to rollout loyalty features in their mPOS devices and increases the engagement of customers in a loyalty programme. It also brings to merchants a comprehensive suite of value-added loyalty services running on mPOS devices. On the 5th of April 2016, AEVI (Wincor Nixdorf subsidiary) and Welcome Real Time announced a partnership to run Welcome Real Time mPOS solution on the newly launched Albert mPOS devices and market place.

Welcome Real Time is leading the way with uniquely innovative payment-based loyalty solutions

Welcome Real Time is leading the way with uniquely innovative payment-based loyalty solutions. As Thierry Reginato, Welcome Real Time general manager puts it: “Welcome Real Time has built a strong expertise in loyalty solutions for financial services in the last 20 years. The numerous awards that Welcome Real Time or our clients have received in the few recent years show a great recognition from the industry. Being part of the Collinson Group brings us a fantastic leverage to extend the range of integrated solutions, products and services that our clients can benefit from.”