With technology taking the front seat, the past decade has proved to be an era of evolution for almost all the verticals in the global business ecosystem. Right from small ventures to an established conglomerate, technology has paved its way into all the possible avenues with an assurance of improved business outcomes and streamlined operations. Similar trends seem to have dominated the capital markets, where in Brokers and Exchanges had been seeking to leverage technology platforms to engage their customers, provide insights and increase revenues. Darts India identified this need and so, the company was incepted with the objective of providing an advanced and comprehensive Market Information and Analytics platform at a lower cost to serve a wide range of users including Research Analysts, Traders, Dealers, and Relationship Managers amongst others.
This Chennai based firm stands as one of the leading software product companies in this space specializing in designing and building time critical information delivery products and Market Data Analytics applications for capital markets. Over the years, Darts India has built an extensive fleet of products and solutions to cater to the evolving needs of the market.
Venkatachari, CEO, states, “Dart stock is the company’s flag ship product which turns information into insight by combining real-time data with advanced tools & functions wrapped in intuitive user interface.” Each of the company’s products has been specifically designed with the sole objective of empowering a cross section of investors and traders with time critical information and tools for informed decision making. As a Microsoft partner, Darts India leverages some of the key Microsoft technologies like .net frame work and MS-SQL database to enhance its services. Having associated with Microsoft, Darts India hasn’t just gained visibility in the market but has also cracked technological problems and made the platform accessible to a large number of users.
Over the years, Darts India’s products have also evolved from a single market, single asset class, and single instrument to a multi market, multi-asset class, multi instruments and multi-lingual capability. Adding to it, Venkatachari, says, “Several features have been added to Dartstock platform to cater to the growing Market needs. Keeping pace with technology trends, a new product called WebExpress has been developed using SignalR and Web Sockets with a HTML5 responsive UI front end. WebExpress can work across browsers, Smart Phones and Tablets.” The company’s other products include EOD Technical Scanners, Market Data & Scanner APIs, Amibroker Plug-ins and few more. All the products offered by Darts India can be delivered on a SAAS Model. Few clients have entrusted Darts India with the responsibility of providing an end to end solution that includes hosting and management of the services as well. The credit for building robust and innovative products goes to its highly motivated and passionate staff who go beyond the call of duty to deliver something exceptional.
To ensure that its products and solutions stay current and relevant, Darts India’s management voluntarily requests feedbacks from the customers and incorporates their requirements to further enhance the user experience. At present, the company serves an exclusive client base including leading Brokers such as Standard Chartered Securities, Aditya Birla Money Limited, India Infoline Limited, Navia Markets, Acumen Capital Markets, Fyers Securities, Vrise Securities and more. Even leading Exchanges - NCDEX and DGCX use its market watch platform on a SaaS model.
Going forward, the company envisions expanding on three dimensions, i.e. product, technology and geography. On the product front, it plans to build Options Strategy, Technical Analysis Functions Library, Algorithmic Trading and Trading Bridges with leading OMS/RMS. Cloud, Mobile, and Enhanced HTML5 offerings with APIs would be its technology initiatives. In terms of geographical expansion, Darts India plans to focus on the Middle East, Northern Africa and Asia Pacific regions.