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10 Most Promising Field Services Solution Providers - 2017

GeoOp: Easy to Use, Cost-Effective Tools for Mobile Workforce Management

While efficient planning helps a business take off, it is smooth execution that decides its success and probability to obtain profits. And to ensure that, a business needs to focus on carrying out its operations efficiently so that it can skip on the possibilities of incurring losses and optimize its resources. Complete visibility of every business function, especially their employees is of prime importance. That is where GeoOp steps in with a set of productivity tools that do not only keep track of where people are and what they are doing, but also help to easily reschedule activities and inform all those concerned.

GeoOp, known as GEO came as an aide for businesses that had mobile workforce and needed solutions to address the challenges involved in managing it. “It all began in 2009 as a single app that allowed mobile businesses to allocate jobs and connect with employees via their mobile devices. At the time, the Software-as-a-Service (SaaS) revolution had just begun. Aligning with the trend, GEO provided effective and easy-to-use cloud based technology for a low monthly fee and integrations with other leading business software,” elaborates Dr. Anna Cicognani, CEO & MD, GeoOp. Over the years GEO and its solutions have evolved and at present, offer features and integrations that help its clients gain efficiency and productivity.

GEO’s product portfolio includes its two key platforms, GeoServices and GeoSales.

GeoServices is a mobile app that allows on-site workers to provide information for those back at base while office staff can schedule jobs for those out in the field.Whether it is field sales or management of mobile workers, businesses can track and view the activities of their staff in the field.GEO also makes it easy for staff to find their work sites, job information and client history is at their fingertips. The application is available on iPhone, Android and Windows Mobile.


GEO’s product portfolio includes its two key platforms, GeoServices and GeoSales


The company’s other product, GeoSales, is a platform that helps managing field salesforce. It enables businesses to tailor marketing campaigns based on socio-demographic information and manage sales teams by turf.

GEO’s platforms today service over 26,000 SMEs in more than 30 countries that operate in trade and service sectors with mobile workforce working out of office. In a short span of time, the company has carved a vast customer base which consists of government, logistics, and construction companies along with those in trades, deliveries, and home services across Australia, New Zealand, Asia and the U.S. To expand its operations, GEO has formed associations with leading businesses such as NZ Post and Telstra in Australia and a global channel partnership with US-based AppDirect to access the platforms and customer bases of large global distribution chains and telcos.

The company has also achieved great recognition as one of Asia-Pacific’s fastest-growing businesses being ranked 29th in the Deloitte 2016 Fast50 index. It has also scored a rank in the top three field service management (FSM) solutions by GetApp and in the top-20 FSM solutions by software listing site Capterra. “GEO is powerful, easy to use, cost effective and supported by unequalled customer support. These are the reasons GEO’s customers love our product and why we can claim to be a global leader in mobile workforce management software,” says Anna, winding up the interview.