January 201719 Founded in 2009, Bangalore based Digicliff has positioned itself as an ROI driven Digital Marketing Company servicing clients from Small Businesses to Large Corporate sectors. In an exclusive interview with APAC CIO Outlook, Balaji Ramanathan and Rajesh Muthumar talk about how Digicliff has positioned itself in the digital marketing space.Q. What is the story behind the inception of Digicliff? What was the objective of founders while building a company focused on providing Digital Marketing solutions? The Pixel World: Today, it is a world where 30-second commercials have been shadowed by 4-second skip options. Social is not just another alphabet in the new acronyms, but it's a way of life. However, not long before when digital marketing was sprouting in India, the story was a little different. That is when two digital savvy young guys (Balaji & Rajesh) understood the true potential of digital world & left their comfy jobs in one of the Largest MNC & started Digicliff with a small office in Chennai. Riding the Pixel wave: One thing that bound them together was to focus on creating an organization where every activity was data driven with a focus to create business value for clients. That vision seeded Digicliff's work philosophy:ASCEND: Analyse, Strategize, Communication, Engage, Network, DeliverQ.What is the gap that Digicliff tries to address through its services?As the audience psychology in Digital world is ever-so- changing, and is very dynamic industry to industry Vertical. Digicliff strives to bridge the gap between our clients and their consumers, by being vertical/ Industry Specific digital marketing company, using predictive data-analysis as core to understand the online behavior of consumers and we match the same pattern in our campaigns to produce the maximum ROI for clients. Q.Where are the crucial factors that contribute towards distinguishing the company apart and ahead of its peers in the industry?Data Intelligence plays a vital role in our decision-making process and campaign execution process. We always take data centric approach both in creative and technology aspects of decision-making. We believe that imparting our technical skills into marketing is the key differentiator. All our activities are aligned to answer the two critical questions: How Does It Impact Our Client's Business & How Can We Grow The Business From Point A To Point B.Q. How has Digicliff charted out its map for the fu-ture in terms of geographical expansion, technologi-cal advancements and market trends? What are the milestones the company seeks to achieve in the years to come?We want to create maximum value for the clients who trust us in their growth path. As a company, we want to leverage our marketing intelligence and sharpen our data predictive modelling to key verticals like Education, Healthcare, Real Estate, Automotive and Lifestyle & Technology, and steadily become a global player in Digital Marketing with Analytics approach. Digicliff: Simplifying the Digital Marketing PuzzleDIGITAL TECHNOLOGY COMPANIES - 2017TOP 10We always take data centric approach both in creative and technology aspects of decision-making
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