October 201619 best geo-coding sources, deriving an accurate coordinate pair for each property, and then augmenting the results with a wealth of data, a new Master Location Data dataset is born. Consistently updated and contin-uously improved, Master Location Data raises the level of reliability and precision available to the industry. Now, you can easily access append-ed demographic, geographic and risk data. Map that to internal data with-in and across sources and it becomes possible to gain robust insight into in-dividual and market opportunities. GeoEnrichment Advantages1.Pricing: Enhance your ability to priceprecisely based on the risk associated with a specific applicant or property.2. Targeting: Identify and proactively market to pockets of opportunities in the otherwise high-risk environments that less knowledgeable competitors may avoid.3. Engagement: Reach out to custom- ers in advance of a catastrophic event to limit or reduce potential losses.4. Management: Optimize deplment and respond quickly to claims.5. Exposure: See your entire portfolio through the same lens with enriched insight that can help you balance risk more effectively.Analytics and AutosWith near-instant access to location analytics, insurers can capitalize on new technologies and data. Through Telematics, for example, insurers can assess and price automobile coverage using each individual driver's own performance data. Underwriting can hone in on how fast a person goes and stops, where they drive, how much they drive, and other factors that impact risk. Rather than depending simply on an age, address and prior driving record, risk-based pricing can be tied more closely to the individual driver's habits and skills. Customers can "opt-in" for this type of pricing and, by meeting driving criteria, benefit from better rates. It's a matter of tapping into a wealth of traditional and near real-time data input through GeoEnrichment.Location Data TrendingThere is a surge of interest in location data from developers building customer-facing applications to teams striving to manage risk, improve customer service and deliver superior customer experiences.Location intelligence is a game-changer and those who harness this data effectively are already winning in the global marketplace. Location intelligence is a game-changer and those who harness this data effectively are already winning in the global marketplaceAccuracy in Location Intelligence Delivers more Precise Insights for Insurers
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