January 20174 December 20164 CONTENTSCIO INSIGHTSCXO INSIGHTSCEO INSIGHTSINDUSTRY SPEAKSLAST WORDIntegrating a Seamless Product ExperienceSilji Abraham, VP & CIO, MilliporeSigma27Complete Picture of True CRM (Customer Relationship Management)Shiv Shankar Datta, Head of Information & Communication Technology & Process, FCA India (Fiat Chrysler Automobiles)18The Marketing Technology Landscape: All-In-One Marketing Cloud Solution or Best-of-Breed Provider?Rohan Lock, Regional Director, APAC, dotmailer24Beyond Personalization, Individualization is Next for Customer ExperienceKristi Mansfield, Director - CX Strategy and Transformation, Oracle APAC38Taking the Lead­in Pursuit of High PerformancePaul Yarwood, CEO, Hubble brand, insightsoftware.com36Creating a Sustainable Innovation ProgramArmin Roeseler, CIO, DirectBuy32When Consumers Move Quicker than AdvertisersAlice Almeida, Manager, Innovation & Insights, APAC, Connexity19FLOAT, MOVE, FIGHT ­ A Nautical Perspective on Running ITAndrew Clowes, Head of IT, JLL22
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