January 20176 Joe Phillip To subscribe to APACCIOOutlookMailing AddressAPACCIOOutlook44790 S. Grimmer Blvd Suite 202, Fremont, CA 94538Visit www.apacciooutlook.comArt & GraphicsAmelia Stewart Flynn SmythToby LangtonShravan KashyapSenior WritersAlysia Paul Annie JohnsonSelena JamesManaging EditorJoe PhillipAsst. Managing EditorSudeshna MazumdarCopyright © 2017 ValleyMedia Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.January 31 2017, Volume 3 SE 4 Published by ValleyMedia Inc.EditorialJovan PalmerLouis BeckerLane Adams Rachael Clark Ryan JacobStephanie MazueraVanessa StewartAkanksha SinghSaheli Roy ChowdhuriSales sales@apacciooutlook.com+1 510.996.5168EditorialEver imagined travelling a distance of 90 Miles by foot and finding all the rooms in a hotel already booked? History has one such famous incidence; an ailing couple travelled from Nazareth to Bethlehem by foot only to find that all the lodges were already booked and had to spend the night at a stable. That night created history, which all knows. However, the story would have been a little different had they gotten an option to book a lodge room well in advance.Since those ancient times, the travel and hospitality industry has undergone a sea change. Today's tech savvy new generation travellers, who constitute the most influential group in bringing the change, are pushing the boundaries of travel industry. They are not only smart in grabbing best deals available in the market, but they are also bringing a new trend through smart devices, apps and digital media platform that provides plethora of options. An increased adoption of Smartphone's has fundamentally changed the consumer behaviour to a large degree. Whether its real time pricing, virtual travel tours, web check-ins with biometric sensors or booking an in-flight meal, digital flexibility has opened up many new opportunities and options for the digital age traveler to have flexibility at their fingertips. There have been continuous and proactive actions by the travel agents and hotels to leverage latest tools and technologies to provide value for money to their customers. In this scenario, traditional travel brands should work with astute technology partners to keep up with their more adaptable digital competitors. They must up the ante to remain competitive. Using big-data and analytics solutions, they should also be able to provide a personalized, contextual experience to the customers. Given the crossroad of digital transformation, we are at, the firms working in travel and hospitality industry should have a quick look at our integrated guide of top travel and hospitality companies. This will surely benefit in choosing the right direction while they leverage technology to remain competitive.Do let us know your thoughts.Joe PhillipManaging Editoreditor@apacciooutlook.comContextual Travel Experience
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