November 20168 By Demetris Booth, Head of Regional Product Marketing(APAC), CISCO SystemsCISCO Systems (NASDAQ: CSCO) is a San Jose, United States based networking and cyber security company providing solutions for small, medium, and large enterprises, as well as service providers. It is incepted in 10th December 1984.IN MY VIEWEverywhere we go today, business insiders talk about Digital and the advantages they see for their business. It's hard to find an industry event where Digital is not a top of mind talking point for most attendees. Digitisation is happening everywhere, to virtually every business in every industry. The question many businesses are forced to ponder is, 'are we ready for it?' In Security, we always say it is not a matter of 'if', rather 'when' you will be hacked. Well, when it comes to Digital, it too is not a matter of if it will happen. It comes down to when it happens to your business and your industry, will you not only be ready, but will you be securely ready? Being able to say yes to this will ensure your business not only survives, but also thrives in the Digital Economy. This means taking advantage of new opportunities to create a more dynamic and fluid business services for your workforce and customers.New opportunities created via Digitisation bring new risks for cyber attacks. This has created a situation of constant risk for organizations not seen at any other point in our lifetimes. Digitally enabled businesses utilize Mobility and Cloud, they co-develop and/or co-sell with business partners and they use data and analytics to deliver on-demand, real-time services and experiences in B2B & B2C. As a result, the amount of entry points into an organization with lax security measures is dangerously open, which is a great opportunity for cyber criminals. As we increase our connectivity and create new services, we dramatically expand the attack surface. The new digital infrastructure combined with a lack of focus on Security measures aid the cyber criminals in compromising privacy and security. The silver lining for security practitioners and CISOs is that, in general, security has been elevated to a board-level discussion. Accountability starts at the top, and therefore, has a better chance of enacting real change. In the first half of 2016, Cisco Systems published a `Cyber security as a Growth Advantage' study where we surveyed more than a 1000 global decision makers and found 48% very concerned about security breaches, while 39% were moderately concerned with security breaches. As the number of cybersecurity breaches rapidly escalates, it is now a terrifyingly regular occurrence for the admissions of millions of compromised records to be made public or sold for profit to other criminals. Executives globally are being held accountable for major cybersecurity incidents, so they have determined that security will be a strategic conversation with measurable Digital Transformation and the Cyber Security Conundrum
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