June 201619 serve up a mobile experiences, actually a truly engaged mobile experience that extends the customer service that's expected of the bay club. That drives engagement and keeps us sticky with our members. We are all members of technology companies; truly you cannot compete in today's globalized market without being a technology company. The technology that allows you to better shape your product, better understand your customer, and better your competition is what drives all businesses. Even the street vendors have mobility and data analytics these days.5) Role as CIOWe are involved at every stage of the decision process, whether it be finance, operations, retail or customer service. The way we all consume technology these days have forever changed the culture of all people. We now come to the table in our respective areas of expertise with our own notions of how technology should work and how it makes the business better. We are a part of the fabric and less a cog in the machine that turns the wheel. It allows the CIO to be less reactive, more predictive and truly drive the conversation around where the business can go and how technology gets us there.a. IT's new role at your company"You have to provide real tangible value. That is the shift, and there is no other way to approach it. It starts small with real wins that change the customer experience and reduce attrition while driving ancillary revenues. Building street cred and having results that move areas of the business that dint' think that they were part of the platform. That gets you in the door and then it's making the most of the opportunities to change the way management and investors understand the role technology plays in the business' success. Change management no matter the platform or technology is always the biggest challenge so creating your evangelists in the filed and around the organization is crucial.6) SecurityWe all need to do more to enable a leader in our organizations to protect the business from eminent threats. I really like the idea of a CSO role and one who looks at the technologies as much as the people and culture of an organization. The reality is you can program a machine to do anything, but people are people and without understanding the relationships they have with you, your staff and the organization it's difficult to predict how people with ultimately protect or open your organization up to attacks. That is the future of security as the old ways of looking at threats and mitigating risk no longer apply.7) Advice to a CIOI'm in an interesting position as we have transitioned from a luxury fitness brand to a lifestyle company steeped in hospitality. The two industries are both a world apart and very similar at the same time. I'd say as an outsider, it's both a great challenge and opportunity to revolutionize an industry. We are changing the way people think about fitness and health as well as creating a new market dynamic around the family and how we find happiness in the experiences we create at our modernized country clubs. Be prepared to leverage the successes you've found in other industries, find the bridges to how that experience and knowledge lends itself to a fitness industry that is eager to leverage technology. We are all members of technology companies; truly you cannot compete in today's globalized market without being a technology companyAaron Gette
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