August 201919 CREATING A FRICTIONLESS EXPERIENCE FOR BOTH CONSUMERS AND CUSTOMERS TO DRIVE GROWTHImagine getting into the back of an autonomous van and enjoying a fresh, personalized dinner on your commute, or going to a restaurant knowing that they'll be prepared to customize any food or beverage on the menu to meet your individual health and dietary needs. If you're a restaurateur, imagine having predictive insights into what each guest, each night is likely to order and being able to purchase the right amount of fresh produce, proteins, and beverages, down to the hour, or having a fully automated back of the house that can prepare these personalized orders, allowing you to focus on providing incredible guest experiences. In the future, these scenarios--and others we can hardly imagine--will be the norm. New data sources, artificial intelligence, automation, and the internet of things are creating massive disruption in our lives, and companies like Apple, Amazon, Uber, and Netflix are transforming consumer expectations. Foodservice is no exception.Increasingly, people demand speed, ease, and personalization as they snack and eat throughout their day. People now expect to be able to go online and see restaurant reviews, look up popular dishes, and even find health information and ingredient lists. They expect to be able to order carry out and delivery online. And they expect their order to be taken, prepared, and delivered as efficiently and seamlessly as possible. This has become today's baseline. Many restaurants are now going beyond this to provide unique, personalized experiences and new offerings to match people's preferences and on-the-go lifestyles. BY SCOTT FINLOW, CHIEF MARKETING OFFICER, PEPSICO GLOBAL FOODSERVICE
< Page 9 | Page 11 >