AUGUST 20256 Salesforce continues to be the platform many enterprises turn to when they want to unify customer experience, streamline operations and connect business functions. But a growing question has started to surface across boardrooms and IT departments: are we truly using Salesforce strategically, or are we simply maintaining it?Many organizations make significant investments in Salesforce services only to discover that they've built systems that are overly complex, underused or difficult to scale. The issue isn't the technology--it's how it's implemented and evolved. True value emerges not from the number of features activated, but from how well those features support clear, measurable business goals.Today's trend points toward a more focused, iterative approach. Organizations are moving away from monolithic deployments toward use-case-driven rollouts. Industry-specific clouds, low-code solutions, and embedded AI are helping teams solve problems faster, without losing sight of the bigger picture. And as the platform matures, so does the expectation for smarter governance, tighter integration, and cleaner data.In this issue, we are proud to feature regional leaders who are actively shaping these conversations. Executives like Steven Meek, Chief Information Officer at Pepper Money, and Anton Setiawan, General Manager of Information Technology at PT Panca Budi Idaman Tbk [IDX: PBID], represent the kind of thoughtful leadership that moves Salesforce from a functional tool to a strategic driver.Their presence in this edition highlights an important truth--Salesforce is not a one-time setup. It's a living system. It requires clarity, commitment and a willingness to adapt. When managed with intention, it becomes more than just a CRM--it becomes the framework through which organizations build agility, insight and stronger customer relationships.As you read through this issue, you'll find stories of transformation, experimentation, and lessons in what works--and what doesn't. The next phase of Salesforce services isn't about adding more complexity. It's about making what we have truly work. We believe these insights will help to make better and more data driven business decisions. Let us know your thoughts!Annie JohnsonEditorialWhy Smarter Use Beats Bigger BuildsAnnie JohnsonManaging Editoreditor@apacciooutlook.comArt & GraphicsCelestial JordanDavid ParkerManaging EditorAnnie JohnsonSenior WritersLane Adams Clara MathewRoyce D'SouzaEditorialAlfred MardinLouis BeckerRachael Clark Michael LivingstonRoy ChowDai ShihDan Stanley Mark SylvesterAUGUST 2025 , Volume 11 - Issue - 06 (ISSN 2644-2876)Published by ValleyMedia Inc.Emailsales@apacciooutlook.comeditor@apacciooutlook.commarketing@apacciooutlook.comTo subscribe to APAC CIOOutlookVisit www.apacciooutlook.comCopyright © 2025 ValleyMedia Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.Disclaimer: *Some of the Insights are based on our interviews with CIOs and CXOs
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