December 201719 We have one mission--making sports on digital platforms more interactive and enjoyable for fanswith the move of their audience to mobile. Leveraging their passion and expertise in the sports industry, FanHub provides custom design and user experience solutions by understanding user behavior for both mobile and web-based applications, with an increasing focus on how social and new chat and messenger platforms need to be considered as part of the end user's experience. Australia-based FanHub has expanded their reach to the European and American markets with the recent establishment of offices in London and New York. The company firmly believes in the mobile-first approach to enable immersive discussions and interactions among various demographic fan bases around the world. Utilizing the data analytics obtained from social media marketing and advertising campaigns, FanHub and their clients analyze users' behavior and tailor their software experience to deliver the right product to the right people, at the right time. "Our goal is to make the overall fan experience enjoyable because ultimately, that is what sports and games are all about," concludes Cronyn. IT Service ManagementUPCOMING ISSUE
< Page 9 | Page 11 >