December 20176 To subscribe to APACCIOOutlookMailing AddressAPACCIOOutlook44790 S. Grimmer Blvd Suite 202, Fremont, CA 94538Visit www.apacciooutlook.comArt & GraphicsAmelia StewartFlynn SmythToby LangtonGokul K G Senior WritersManaging EditorAnnie JohnsonAsst. Managing EditorRohit Chowdhary Copyright © 2017 ValleyMedia Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.DECEMBER - 22 - 2017, Volume 3 SE 59 Published by ValleyMedia Inc.EditorialSales sales@apacciooutlook.com+1 510.996.5168EditorialAnnie JohnsonImagine all the great sport persons of yore ­ Pele, Jack Nicklaus, Sobers, Magic Johnson, Carl Lewis and numerous others who attained sporting greatness ­ imagine them with the simplest of technology available today. How much of a difference would that have made to their achievements? Jack Nicklaus won 18 majors without ever being able to watch and analysis his own posture and technique. How much better would have been his long drive record of 312 meters (that stood for 20 years), be?We will never know. True sports technology has come afar and awhile. Sensors, magnetometer, gyrometer, Hawk-Eye, Snicko-meter, are all part of the game and are hugely influencing the viewing experience. However, are the players who are directly involved in the game influenced by it? If yes, to what extent? Sportspersons in the current generation are blessed with a barrage of devices and gadgets to help with their training regime. A Ronaldo can now exactly know, how much force his right foot is exerting while shooting his free-kicks ­ importantly in mathematical terms, an advantage Garrincha never had. A Steve Smith exactly knows how much his trigger movement affects his batting in the seam-friendly conditions of Edgbaston. But there is a limit to technology assisting performance. The Olympic records will stop being broken after some point. Why? Human evolution has stopped long ago and technological evolution has just begun. Technology would cease to affect performance at some point of time. And we have not even mentioned the mental part of sports, which hasn't been quantified yet.As R Ashwin, India's newest entry into the 300 Test wicket club says, "Technology can help only that much. A bowler still has to land the ball in the right place, at the right pace to bag a wicket." So as technology revolutionizes sport, we need to ask the question ­ Who is the beneficiary? The player or the people watching the player?The current issue of APAC CIO Outlook brings to you, the Sports Technology Special, presenting to you insights from industry thought leaders and innovative solution providers from the world of sport. The issue hopes to help you gain valuable insights and an opportunity to fundamentally disrupt the sports technology market.Let us know your thoughts. Annie JohnsonManaging Editoreditor@apacciooutlook.comHow much is technology benefitting sport?Lane Adams Clara MathewRoyce D'SouzaSoumik GhoshAlfred MardinLalrindiki SailoLouis BeckerRachael ClarkRoy ChowSelena JamesStephanie MazueraD. Ashwani*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staff
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