DEC, 2019 - JAN, 20206 Since becoming the `buzzword' of the decade, big data has given countless businesses huge competitive advantages by redefining the quality of the information present at their fingertips. Today, organizations have to react faster on market changes, act not only on the current and future challenges, and take out-of-the-box decisions. To achieve this, it is imperative to improve decision-making, and this is where big data plays its part.For example, in manufacturing, big data can help companies move from predictive decision-making to prescriptive decision-making. Process manufacturing has vast volumes of data stored in historians for decades. But this data is mostly underutilized as intricate access can make actionable insights sluggish. Big data analytics can help manufacturers to quickly capture, cleanse, and analyze machine data and reveal insights that can help them improve performance. Furthermore, retail data analytics can help brands stay abreast of the shopping trends by applying customer analytics to uncover, interpret, and act on meaningful data insights, including online shopper and in-store patterns.That being said, the use of big data is no longer limited to transforming customer-facing functions such as sales and marketing alone. Manufacturers in the pharma industry, continuously struggle with stagnant pipelines and low success rate in R&D activities. In such scenarios, big data has emerged as a significant game-changer. Big data enables an easy understanding of the complex business processes, which in turn results in improved clinical trials, better risk management, increased patient safety, and enhanced collaboration between pharma companies.As we move toward a more connected future, big data analytics will play a major role in the future. With technologies around the world becoming more interoperable and synchronous, data will become the most important avenue that connects them. Highlighting these new developments, this edition of APAC CIO Outlook features a list of prime vendors that are at the top of their game, along with insightful articles from several thought leaders. We hope the valuable information and the innovative solutions from leading companies will help you in effectively in making informed decisions for your business endeavors. Let us know your thoughts!Annie JohnsonEditorialTransforming the Future of Decision-MakingAnnie JohnsonManaging Editoreditor@apacciooutlook.comTo subscribe to APACCIOOutlookVisit www.apacciooutlook.comArt & GraphicsAmelia StewartFlynn SmythToby LangtonJie Ch'angManaging EditorAnnie JohnsonSenior WritersLane Adams Clara MathewRoyce D'SouzaEditorialAlfred MardinLouis BeckerRachael ClarkRoy ChowDai ShihDan StanleyCopyright © 2019 ValleyMedia Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.DEC, 2019 - JAN, 2020, Volume 05 - Issue - 74 (ISSN 2644-2876)Published by ValleyMedia Inc.*"Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staff"Emailsales@apacciooutlook.comeditor@apacciooutlook.commarketing@apacciooutlook.comSalesJames Williamjames.william@apacciooutlook.com
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