December 201919 Our business philosophy is centered on data-driven marketing and being aware of what to measure, and then to measure it rigorously to ensure continuous improvements in the performancedevices will affect campaign targeting, everything is interconnected. Arrow understands this and is leading the charge in implementing integrated marketing solutions. This is the type of forward thinking and initiative that has led Arrow to be a finalist in the Australian Search Awards for "Best in Integrated Digital Marketing" for the past two years. The ability to recognise these key drivers in the digital space is what separates Arrow Digital from other agencies, it's an agency that doesn't just focus on the last click, but all the touchpoints and channels a customer encounters throughout their buyer journey. Through its proprietary custom dashboard, Arrow Digital provides clients with a comprehensive view of all strategic KPIs and an in-depth report on the campaign's performance on all channels. By performing A/B testing, iterative testing, and leveraging data obtained through click maps and Google Optimize, Arrow gives clients the competitive advantage needed to thrive in the digital sphere. Arrow Digital's proficiency is reflected by the record conversion rates they have achieved in certain industries, ranging anywhere between 5 to 8 percent for ecommerce websites and 12 to 14 percent for professional services companies.Further demonstrating the robust capabilities of Arrow Digital, Jasmine sheds light on the company's engagement with an Australian Real Estate portal. Despite being in the business for a decade, the company's traffic and number of users began to stagnate. However, upon collaborating with Arrow Digital, they were able to successfully push past their plateaued growth curve, increase quality traffic and give investors renewed confidence in the company. Arrow Digital's strategic approach was multi-faceted, incorporating content strategies, SEO, and long tail keyword targeting among others, which resulted in over 600,000 new users to the site, increasing the site's overall traffic from 1.2 to 1.8 million. This became integral to the company's ability to demonstrate growth, and proved to be a vital factor in their Series B round where they were able to raise close to three million dollars. "We helped them break through from stagnation, and more than doubled their search engine exposure that resulted in an increased valuation in less than a year," says Jasmine. Arrow's impact extended further than just their digital campaign, they gave the company the tools to grow and ultimately created fresh opportunities for them outside the digital sphere.Scripting similar success stories daily, Arrow Digital continues to empower clients with innovative and actionable digital strategies that are focused on the outcomes they want to achieve. By blending the power of marketing and digital, the company continues to redefine the standards of service delivery in the Australian market. It's a digital agency that is more than just a digital agency. Jasmine Batra, Co-Founder
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