DECEMBER 20248 IN MY V EWDRIVING AI TRANSFORMATION IN THE GENERATIVE AI ERABy Athikom Kanchanavibhu, Executive Vice President, Digital & Technology Transformation, Mitr Phol GroupIn an age where generative AI is reshaping industries and redefining possibilities, its presence is becoming ubiquitous from boardrooms to operational floors. The technology's ascendance raises a crucial question for many organizations: how do we embark on and navigate this AI journey? Drawing from my extensive experience in leadership roles and as a consultant across seven industries, I'd like to share some insights that can illuminate the path forward.First and foremost, it is essential to treat AI as a digital product and consider the tangible business value it can generate for both internal and external stakeholders. The overarching goal of AI is often to bolster the top line through revenue growth, optimize the bottom line by reducing costs, enhance productivity and elevate the customer experience. Establishing clear business outcomes as a guiding principle ensures that all subsequent decisions are aligned with these objectives. For instance, companies may leverage AI to address operational challenges or enhance employee productivity, particularly for onboarding new hires. Fortunately, numerous AI use cases are now well-documented and serve as valuable organizational references.The next crucial step is transforming these conceptual ideas into tangible realities. Organizations typically have three paths Athikom Kanchanavibhu is the Executive Vice President of Digital and Technology Transformation and Chief Information Security Officer (CISO) at Mitr Phol Group, Asia's leading sugar and bio-based products company. With over two decades of experience, including a start at Accenture, Athikom is an expert in SAP solutions, AI, cybersecurity, digital marketing, and cloud computing. He has driven significant operational efficiency and sustainability innovations, earning CIO100 Awards and ETCIO Southeast Asia Transformative CIOs awards. He holds an MBA and MIS, is pursuing a Ph.D. in Innovation Management and actively contributes to industry discussions.Through his article, Athikom Kanchanavibhu explores how organizations can navigate the rapidly evolving generative AI landscape by treating AI as a digital product. He emphasizes the importance of aligning AI initiatives with clear business outcomes through buying, building, or using a hybrid approach for AI solutions. Athikom highlights the critical role of quality data and effective technology adoption in realizing AI's potential. By focusing on strategic planning and meticulous execution, he advocates for leveraging AI to transform business operations, enhance capabilities and create new growth opportunities in the generative AI era.Athikom Kanchanavibhu
< Page 7 | Page 9 >