February 20196 Among the much talked about emerging technologies, Virtual Reality (VR) and Augmented Reality (AR) technologies have found its place right in the middle of innovations that will reshape the future. Although the AR/VR world was largely associated with gaming ecosystems, it has recently found diverse use cases and enormous potential to transform entire industries like retail, real estate, automotive, ecommerce, film, and entertainment. In the midst of a storm of ideas, product prototypes, and innovative applications, AR/RV startups are the driving force, which make cutting edge technology affordable and useful for people and businesses. Technological advancements in VR and AR are expected to generate a plethora of solutions with diverse capabilities, which allow consumers to experience utmost immersion. Supporting this notion, Market Research Future has recently published a study report that the global Virtual Reality Market will upsurge to $101 billion by 2027, registering a massive 57 percent of a CAGR during 2017 - 2027.With goliaths such as Google, Facebook, Microsoft, and Samsung staking their fortune on the AR/VR market, there is more than enough room for start-ups and older players to make an impact. Along this wave of innovation, multitudes of technologists and startups are pushing AR/VR onto the forefront by infusing the technologies into mainstream enterprise offerings. Companies have understood the potential of AR/VR and have started integrating it into their business and marketing plans, ultimately resorting to simulation technologies to improve training methods, helping them test employee skills against real-world scenarios. As businesses are getting ready to embrace the next phase of reality, APAC CIO Outlook's aim with this special edition is to help enterprises prepare for the future. This edition blends insights from thought leaders and experts with a listing of most innovative companies that provide innovative solutions, going beyond just the traditional AR/ VR capabilities.We believe this edition will help you in evaluating and formalizing effective AR/VR-powered strategies for your organization.Let us know your thoughts.Annie Johnson To subscribe to APAC CIOOutlookVisit www.apacciooutlook.comArt & GraphicsAmelia StewartFlynn SmythToby LangtonAnil KumarManaging EditorAnnie JohnsonEditorialThe Power of Redefining RealitySenior WritersLane Adams Clara MathewRoyce D'SouzaEditorialAlfred MardinLouis BeckerPrisilla ReeseRoy ChowVinutha DayanandCopyright © 2019 ValleyMedia Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.FEBRUARY - 13 - 2019, Volume 05 SE 01 Published by ValleyMedia Inc.*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffEmailsales@apacciooutlook.comeditor@apacciooutlook.commarketing@apacciooutlook.comContact usPhone: +1 510.996.5168Fax: 510-894-8405Annie JohnsonManaging Editoreditor@apacciooutlook.com
< Page 5 | Page 7 >