January 20188 There is a winner emerging in the deliberation over which cloud model is the best fit for today's businesses. We're seeing it in global trends, as more than 80 percent of enterprise IT organizations are expected to commit to hybrid cloud architectures by the end of 2017 (IDC). Within APJ, IDC forecasts 70 percent of enterprises in SEA will commit to a Hybrid Cloud strategy (IDC). What is causing this shift to hybrid cloud? Highly demanding, digitally-savvy customers are driving companies to transform as organizations seek new ways to connect and engage with their customers. APJ businesses, which operate within one of the most disparate regions in the world, with its markets at different stages of economic and technology development, are compounded by these shifting demands. The incentive for APJ organizations to transform with new technologies is high.To address this challenge, businesses are looking to become more nimble, and this, in turn, is steering them towards a multi-cloud world. Companies that have a public cloud first-and-only strategy might find themselves unable to meet their customers' demands in the long-run. Conversely, companies that adopt a hybrid cloud strategy are implementing a `best of both worlds' blend where they can keep core operations on-premise, scaling to the public cloud when it becomes necessary, giving them the profound freedom to manage transformation at a pace that makes the most sense for them. However, there are specific risks when adopting new systems, transitioning to new solutions and more specifically, when moving their most sensitive workloads to the cloud. The hybrid cloud enables these businesses to be `all systems ready' for a pay-as-you-go, flexible, scalability, while still protecting the core operations within existing architectures that have proven successful in the past. There are three macro forces driving the uptake of this cloud model that are guiding the region towards digital transformation: Why Digital Transformation is Driving Hybrid Cloud to Dominate in APJBY MATT OOSTVEEN, CHIEF TECHNOLOGY OFFICER, APJ CONVERGED PLATFORMS AND SOLUTIONS DIVISION, DELL EMCIn MY ViewMatt Oostveen
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