January 20188 In MY ViewBuilding a Cognitive BusinessWe are living in a time where there are too many tasks, too many requests, too much data. Did you know an average employee gets interrupted at work 11 times a day, and it takes an average of 25 minutes to refocus after a distraction? We get alerts when we don't need them, and we don't get alerts when we do need them.From a business standpoint, there is also so much data that exists in the world that it is almost impossible to ingest all its value. An estimated 80 percent of a data scientist's time is spent scrubbing data instead of analyzing and understanding what it means. But what's the point of collecting the data if you can't draw insights from it?So the question is ­ will data ever stop growing? Probably not. But cognitive computing in the cloud that brings together Data and AI may just be the answer. Think of cognitive computing as augmented intelligence (AI). Rather than being explicitly programmed, cognitive computing has the capability to learn at scale, reason with purpose, and interact with humans naturally.It is not just a feature. It is about man and machine (embodied in Watson) coming together to help businesses better understand customers, effectively integrate old and new systems, optimize business operations, save costs, and discover new revenue possibilities. So what does that really mean? Take an example close to our hearts ­ taxes. In the United States, Watson is helping leading tax preparer, H&R Block whose mission is to help taxpayers get maximum refund. After ingesting about 600 million data points and 75,000 pages of the U.S. Tax Code, Watson is now helping families save between US$2,000 to US$3,000 annually.Kenny HayBY KENNY HAY, DIRECTOR OF CLOUD, IBM ASEAN
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