July 20176 How often does an online bookstore end up being the world's largest provider of cloud infrastructure services? History definitively tells us not very often. It is no more disputable that Amazon has arrived on the big stage and has taken the industry by storm. The incredibility attached with Amazon's growth over the years continues to amaze even the casual observer and the impact that the company and its services having on the industry is undeniable. Organisations that turn to hybrid and multi-cloud models today are looking at only one direction (not the pop band) ­ AWS. Cementing its place as the dominant leader in the market, Amazon's first quarter results provides a conclusive evidence to how far the company is ahead of the chasing pack. Amazon has seen its revenue grow to $35.3 billion compared to the $29.1 billion a year ago. These numbers begs the question, `What makes Amazon tick?'. The simple answer would be - its functionality and pace of innovation, partner and customer ecosystem, and the vast experience it brings to the table. As the competition from Google and Microsoft heats up, Amazon continues to invest in AWS, developing tools like Database Migration and AWS Schema Conversion that help companies seamlessly move from on-premise or hybrid environments to AWS. With Amazon adding more features and services every passing year and by partnering with other industry giants such as VMware and Salesforce, the firm is ticking all the right boxes. And with over a million active customers each month, AWS has no shortage of opportunities to gain experience and enhance their customer services. That said, other tech giants continue to persevere to catch up with Amazon and with every step are closing in on the Elephant in the room. Battle over pricing models and capabilities are just a peek into things to come. At this crucial juncture, APAC CIO Outlook presents its Amazon special edition, featuring insights from industry thought leaders and innovative AWS solution providers that will help boost your enterprise cloud productivity.Let us know your thoughts.Annie JohnsonManaging Editoreditor@apacciooutlook.com To subscribe to APACCIOOutlookMailing AddressAPACCIOOutlook44790 S. Grimmer Blvd Suite 202, Fremont, CA 94538Visit www.apacciooutlook.comArt & GraphicsFlynn SmythToby LangtonShravan KashyapSenior WritersLane Adams Clara MathewRoyce D'SouzaSoumik GhoshManaging EditorAnnie JohnsonAsst. Managing EditorVikesh ShetCopyright © 2017 ValleyMedia Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.July - 04 - 2017, Volume 3 SE 23 Published by ValleyMedia Inc.EditorialAlfred MardinJovan PalmerLouis BeckerRachael ClarkRoy ColinShikha PatraSales sales@apacciooutlook.com+1 510.996.5168Annie JohnsonEditorialFor Cloud, there is only One Direction
< Page 5 | Page 7 >