June 201619 any inconvenience. In 2014 Lok Sabha Elections, BJP collaborated with us and developed a solution, LiveTalk, wherein the users could listen to Narendra Modi's speeches Live by calling on the assigned number. The user could also hear (on-demand) Shri Narendra Modi's thoughts on important issues by just giving a voice input. For instance, to hear Sh. Modi's pre-recorded views on corruption, the caller had to give the Voice command, "Corruption" over the Voice Call. The entire Voice data was stored on our servers. Due to its highest reach among all the mediums of communication, LiveTalk proved to be a great instrument of success for BJP, and the solution bagged 3 gold trophies in MMA Smarties 2014.This model of delivering software access over the cloud offers many key benefits. From reduced initial investments to faster time to market, reduced implementation cycles to predictable IT expenditures, cloud communication offers a tremendous business opportunity for SMBs. It can even allow you to set up a 'Virtual Office' to give you the flexibility of connecting to your business anytime, anywhere. Recording and saving feedbacks from customers over the Voice call is a common practice. It can be used internally within a company to give organizational updates or deliver Voice based training modules to the employees. The impact of Cloud-Communication on Mobile Marketing cannot be ignored. One of the most evident impacts is that you can upgrade your marketing efforts to the next level without having to spend too much on infrastructure. You just have to come up with an idea, or you can even ask the companies which offer Cloud-Communication services, to give a marketing solution for your business. The entire campaign then can be executed on their servers, thereby incurring a minimal cost for you. Nihar Shanti Amla has a portal which intelligently uses Voice Call to teach English to Indian audience over a Phone Call.The combination of innovative Mobile Marketing campaigns with cloud based SaaS services is sure to become, or rather has already become a boon for developing SMBs. If you aren't already taking advantage of these services, it's high time that you plan your business strategy around it, to have an extra edge over your competitors. The impact of Cloud-Communication on Mobile Marketing cannot be ignored. One of the most evident impacts is that you can upgrade your marketing efforts to the next level without having to spend too much on infrastructure
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