June 20166 EditorialCRM to Become More Social and Mobile in 2016 Editor-in-ChiefManaging EditorSales Mailing AddressTo subscribe to APACCIOOutlookVisualizersAPACCIOOutlook44790 S. Grimmer Blvd Suite 202, Fremont, CA 94538Visit www.apacciooutlook.comPraveen C PStephen ThomasLarry KohenRachi V SharmaCopyright © 2016 ValleyMedia Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.June 23 2016, Volume 2 SE 32 Published by ValleyMedia Inc.Dave Barcodave@apacciooutlook.com852-8191-6185Editorial StaffAnnie JohnsonDean AmbroseSaheli Roy ChowdhuriSelena JamesSudeshna MazumdarSuraj PandaOnce Jeff Bezos, Founder and CEO, Amazon.com said, "We see our customers as invited guests to a party, and we are the hosts. It's our job to make the customer experience a little bit better." Amazon is one of most customer centric companies in the world and their approach says a lot about the critical role played by customers in the makings of a successful business enterprise. To this end, CRM software has been gaining increased importance over the years across verticals. The technology has evolved immensely and CRM is no longer just a desktop based tool, but has pervaded the virtual world in every way possible.2016 will be no different and CRM solutions will become even more social and mobile. An increasing number of CRM providers will add new social media features to their solutions to be more connected to customers. The same fate awaits mobile features as CRM solutions will cease to only have basic mobile versions of desktop solutions. Solution providers will make solutions that are designed to be used on the go. CRM solutions will also become increasingly integrated with other platforms to enable efficiency. CRMs will evolve from sales-oriented tools to truly integrated marketing and sales platforms. Another major shift that 2016 will bring about in the CRM industry is the proliferation of vertical specific solutions instead of the one solution fits all approach adopted by vendors till now. Capitalizing on the advantages offered by predictive analytics, CRM systems of the future will have analytics engines behind them that will enable the ability to provide real-time offers to customers based on predicting what they will want next or what kind of product or service they might buy next.The road ahead for CRM vendors looks promising as CIOs across the globe understand the business advantage a strong CRM solution can bring to the business. Do let us know your thoughts.Rachi V SharmaManaging Editoreditor@apacciooutlook.com
< Page 5 | Page 7 >