June, 20228 IN MYV EWMITIGATING DATA-RELATED CHALLENGES WITH COGNITIVE TECHNOLOGYBY GRACE AGLUBAT, VP, INFORMATION TECHNOLOGY, PHINMASince the pandemic, the business land-scape has been focusing on information security to protect its employees and cli-ent data from growing cyber threats. On the other hand, organizations also need-ed to gain actionable information on changing cus-tomer behavior to implement strategies that best align their internal operations with emerging mar-ket trends. The amount of unstructured data that companies started receiving also increased expo-nentially due to the rise in digital transformation, which led to the skyrocketing implementation of new technologies that can assist in fast-tracking process digitalization while safeguarding sensitive data.Leveraging Technological Advancements Today, it is critical that businesses have organized data or consolidated information about their cus-tomers to capture critical insights and develop ser-
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