IN MY VIEWCXO INSIGHTS 08The Ever-Evolving CRM LandscapeDaniel Smith, Head of Digital Engagement, Kmart Australia Limited18Importance of Customer Relationship Management Implementation22Drew Fredrick, Vice President, Clayton Retail & Home First Technology, Clayton HomesCustomer Lifecycle and Automation: An Omnichannel ApproachNestor Valverde, Group CRM & Loyalty Manager, Spotlight Retail GroupFour Ways a Loyalty Program Contributes Incremental Financial Benefit24Alex Tavera, Director CRM, Email and Loyalty, Lakeshore Learning MaterialsOne Way Contact Centers Cause Disengagement26Jeremy Markey, Director of CS Operations/Workforce Experience, Hunter Douglas, Inc.28Razer's Journey to Phenomenal Customer ServiceGrace Tang, Global Head, Customer Advocacy,Razer Inc.CXO INSIGHTS
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