JUNE 20248 IN MYV EWThe Role of Digital Media and Content in Driving Value across a Large EnterpriseThe role of digital media and content has changed tremendously as e-commerce and the CaaS (content as a service) landscape has developed. Where companies used to think about media and content in strictly offline terms, the emergence of e-commerce and DTC offerings has rocketed digital content and customer expectations. It's now a crucial engagement and revenue driver in all stages of the funnel - from awareness to loyalty.Digital content is now a proverbial canopy covering key aspects of almost every business activity ­ brand visibility, customer engagement/interaction, marketing and advertising, e-commerce, internal employee communication and collaboration, training, and development, and the list continues to grow. This content generates an immense amount of data that provides insights back to the business, allowing better and more informed decision-making around what customers want, what employees need, and adjustments to market conditions and signals. If companies invest in digital media and content, really putting dollars behind it, they can expand their reach much further. The return on that By Mena Wouters, Director Merchandising, Partner & Product Content Experience, Lowe's Companies, Inc. [NYSE: LOW]ADDING VALUE THROUGH DIGITAL MEDIA AND CONTENTAs head of partner & product content experience at Lowe's, Mena Wouters is at the forefront of e-commerce, digital media and merchandising. Formerly shaping the digital content strategy at Electrolux, driving digital engagement at LPL Financial, and launching the e-commerce business for Xerox, her career includes working with some of the world's leading brands.She is known for her ability to blend the art and science of e-commerce merchandising and crafting strategies that resonate with consumer sentiment. Born and raised in Missouri, Mena spent several years working in the EU before returning to the US. She is currently based in Charlotte.Mena Wouters
< Page 7 | Page 9 >