March 201819 the Detrack applications into a single ecosystem, streamlining the operations in real-time and imparting a continuous flow of information to the appropriate destination. The partnership with Detrack increased the 3PL logistics provider's loyal customers and multiplied the overall revenue twofold within just six months of implementation. To help companies meet their customers' increased expectations, Detrack ingeniously employs geocoding methods (Geographical positioning using latitude and longitudes) to provide the unique experience of Tap To Track, where the Uber experience is brought into the last mile and customers could actually see their delivery come right to them with the estimated time of arrival countdown. Now, the company is bringing a new revolution to the last mile to solve the problem of inaccurate geocoding (the process of transforming a written address) with the newly launch world's first geocoding artificial intelligence (AI) named George.Addresses provided by customers are challenging to geocode, especially in the APAC region. For instance, the success rates of geocoding delivery addresses in Indonesia even by leading Maps providers are usually less than 50 percent. This problem has been identified as a stumbling block preventing companies in utilizing last mile technologies that can optimize their operations to achieve faster, cheaper, and more accurate deliveries. "Consider the steps involved in the shipping process. When ordering from an online store, we need to provide a shipping address for delivery. However, even people staying in the same household may write the same address differently and despite the competencies of modern Geocoding systems, such variations are not easily recognizable. Leveraging George's capabilities, our system is able to successfully translate uniquely written addresses into the correct geographical coordinates," explains Dason Goh, CEO of Detrack Systems. The coordinates are then augmented into the delivery system, which in turn, allow delivery personnel to navigate to the correct destination. Additionally, George collects shipment information in real-time and consolidates the data, enabling future drivers to benefit from the route information obtained. The AI module learns progressively, strengthening its capabilities to host multiple logistics functionalities.With over 600 million location data points and 13 million geocoded addresses in its database already, George is poised to become the enabler for the uprising of cheaper, faster and more accurate deliveries across APAC countries. "Optimizing the delivery route in most of the APAC countries is a challenging endeavor. Inaccurate geographical positioning may result in discrepancies which stall the shipping process, causing frustrations at the customer's end," explains Fanny. Detrack's AI module continuously feeds information into a collective database, discovering and mastering new geographical locations every time a job is completed on the Detrack platform. The data is then made available to multiple applications within Detrack's product and service conglomerate; delivery drivers and logistics administrators can rightly flavor their services to deliver maximum value. As a technology and business enabler, Detrack has consummated their organizational vision -- delivering happiness to all customers by providing the right information to the right people, at the right time. Fanny See, CMODaniel Goh, CTO
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