March 20199 global brand. Everything we do needs that consideration. Effectively and efficiently transferring new ideas and technologies across our markets is what my team and I are responsible for and we want to make sure we provide the most enjoyable shopping experience for our customers. As at February 2019, more than 95 per cent of deliveries were placed online in the Netherlands and Belgium in first half of the year (H1 19) so the demand for quick and efficient service online is increasing globally. 4. Ecommerce companies are also collaborating with payment processors to make online purchases as frictionless as possible. Please elaborate. Making a friction-free shopping experience is ideal for any business to have for its customers. It can be a cumbersome process to delay the sale of a product or service with a time-consuming payment process. Now, with Apple Pay and Google Pay, purchasing online has never been easier. Within one or two clicks the process is complete which is ideal from a customer perspective. Domino's is unique as we still accept cash, credit card plus a range of digital wallets. I have no doubt that overtime the number of people that manually enter credit card details will decrease dramatically. Electronic wallets will be the main way people make payments online. We will always look to go where the customer takes us. 5. What is your advice for budding organizations in the ecommerce space? How do you see the evolution few years from now with regard to disruptions and transformations within the domain? With the pace that technology moves at, it is always hard to say what will emerge. We know we will continue to see new technology and new hardware and we will see the speed of innovation grow exponentially. With that come more challenges and further opportunities to fulfill customers' needs. At Domino's we are passionate about being across technology trends while keeping perspective of our customers' needs. We have a lot of new ideas in the pipeline and we will continue to push the boundaries of what is possible and explore even more, fun ways for customers to enjoy the online shopping experience. For organizations that have a presence online, the pace of emerging technology can be overwhelming so, my advice is to tailor and optimize customers' experience and deliver on what is promised. MAKING A FRICTION-FREE SHOPPING EXPERIENCE IS IDEAL FOR ANY BUSINESS TO HAVE FOR ITS CUSTOMERSMICHAEL GILLESPIE
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