March, 20206 Over the last few years, technology has reshaped how brick-and-mortar stores operate. Today's consumers have a wide range of tools available to them as they shop in order to gauge prices, find alternative products, avail coupons, and receive push notifications directly from retailers. On the other side, retailers too, have the opportunity to be more connected to the consumer and interact with them on a more personal level. Altogether, technology is changing the way business-to-consumer transactions happen and is creating an opportunity for both sides to succeed. Smartphones, for example, have become the default screen for brand engagement and e-commerce transactions, making it preemptive for marketers to maintain a good online reputation and provide fair pricing. At the same time, leading retailers across the globe are investing heavily in IoT to streamline the flow of information between the different sources, thereby enabling real-time decisions and improving consumer experiences. Implementing AR and VR are also helping retailers and consumers alike to have a better shopping experience while reducing operating costs for retailers and offering an immersive experience to consumers.In this edition of APAC CIO Outlook, we bring you the story of some of the most prominent companies in the retail sector that are transforming the landscape with their innovative offerings. Our cover story features Ksubaka, a UK-based firm that offers retailers a robust analytics solution, allowing them to engage with customers, facilitate offline-to-online (O2O) ordering, and gain rich insights into customer behavior and attitudes. This edition also offers a combination of thought leadership articles from subject-matter experts with real-life stories on fostering robust partnerships and exclusive insights from CIOs and CXOs. We hope this edition will provide you with the right assistance in choosing the best retail technology solution provider according to your requirements. Let us know your thoughts!Annie JohnsonEditorialConnected Retail: The Future of the High StreetAnnie JohnsonManaging Editoreditor@apacciooutlook.comTo subscribe to APACCIOOutlookVisit www.apacciooutlook.comArt & GraphicsAmelia StewartRonald DonovanToby LangtonJie Ch'angManaging EditorAnnie JohnsonSenior WritersLane Adams Clara MathewRoyce D'SouzaEditorialAlfred MardinLouis BeckerRachael ClarkRoy ChowDai ShihDan StanleyCopyright © 2020 ValleyMedia Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.MARCH - 18 - 2020, Volume 06 - Issue - 05 (ISSN 2644-2876)Published by ValleyMedia Inc.*"Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staff"Emailsales@apacciooutlook.comeditor@apacciooutlook.commarketing@apacciooutlook.comSalesJames Williamjames.william@apacciooutlook.com
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