May 20196 Cognitive technologies are now making an impact on almost every aspect of business operations, offering diverse advantages beyond traditional applications like process automation. Not only do these technologies provide a competitive edge to businesses, but they also have the potential to improve societal well-being. Cognitive technologies are emerging as a disruptive force in the way business functions and how employers interact with workers, customers, and suppliers. By extending the power of information technology to tasks traditionally performed by humans, cognitive technologies empower organizations to break prevailing trade-offs that conventionally govern the relationship between speed, cost, and quality.Industries are deploying cognitive technologies in their products, processes, as well as services, and the global spending in this space is expected to grow over the years. These technologies are not just about cost-cutting automation applications but can also be used to gain smarter and better predictive insights. Cognitive technologies such as machine learning (ML) and natural language processing (NLP) can identify complicated patterns in data and help organizations make better decisions and more precise forecasts. Businesses can predict customer purchases, automate personalized and targeted marketing, detect financial frauds and cyber threats, as well as enable predictive maintenance in the manufacturing industry. Furthermore, with regard to customer service, chatbots are continually progressing from merely answering queries factually to gauging customers' mood and resolving their issues accordingly.As time passes, how cognitive technologies increase process efficiencies and improve decision-making with better insights will only evolve in ways we can barely fathom today. Hence, business executives must reflect on how their organizations can benefit the most from the use of these technologies and help them stay ahead of the competition. To help them wisely navigate the cognitive technology landscape, we are featuring a list of promising cognitive technology solution providers.Do let us know your thoughts.Annie Johnson To subscribe to APACCIOOutlookVisit www.apacciooutlook.comArt & GraphicsAmelia StewartFlynn SmythToby LangtonJohn Goutham Managing EditorAnnie JohnsonEditorialCognitive Insights and Improved DecisionsSenior WritersLane Adams Clara MathewRoyce D'SouzaEditorialAlfred MardinLouis BeckerRachael ClarkRoy ChowVinutha DayanandCopyright © 2019 ValleyMedia Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.MAY - 06 - 2019, Volume 05 SE 16 Published by ValleyMedia Inc.*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffEmailsales@apacciooutlook.comeditor@apacciooutlook.commarketing@apacciooutlook.comContact usPhone: +1 510.996.5168Fax: 510-894-8405Annie JohnsonManaging Editoreditor@apacciooutlook.com
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