November 20176 "If we can keep our competitors focused on us while we stay focused on the customer, ultimately we'll turn out all right"--this quote of Jeff Bezos, the Founder and CEO of Amazon, rightly defines the reason behind the company's success over two decades. Being one of the most successful customer centric companies across the globe, Amazon's business approach has always been the best example in dealing with the critical situations formed by customers. The emergence and existence of Amazon's Kindle tablet--a reading device--is the best example here, which is the outcome of customers' desires more than engineers' innovation or preferences. On this note, it can be said that demand for customer centric solutions, especially CRM i.e. Customer Relationship Management Software are gaining importance across global businesses. The evolution of this technology over the years has taken a step ahead and from a mere desktop tool it has now become a significant part of the virtual world. With the increasing number of CRM solutions providers, added features for social media and mobile are keeping customers' demands up-to-date making businesses reach to their next-level of successes. More importantly, the evolving trends of CRM solutions are making way for new tools and techniques for sales and marketing sector. This process of day-to-day evolution in the CRM industry is helping corporates to make good mark among their customers. The coming year of 2018 is all set to embrace new tools and techniques of CRM solutions pertaining to which the existing solution providers as well the new players of the market are growing keener to confront. This current edition of APAC CIO Outlook brings you the list of "Top 10 CRM Solution Providers of 2017". These chosen ten solution providers will help the CRM industry to evolve more in the coming years as well as help the their customers to deliver the best solutions. Hope this list will help you to strategies in your business endeavours.Share your thoughts with us.Annie JohnsonManaging Editoreditor@apacciooutlook.com To subscribe to APACCIOOutlookMailing AddressAPACCIOOutlook44790 S. Grimmer Blvd Suite 202, Fremont, CA 94538Visit www.apacciooutlook.comArt & GraphicsFlynn SmythAjay K DasToby LangtonSenior WritersLane Adams Clara MathewRoyce D'SouzaSoumik GhoshManaging EditorAnnie JohnsonAsst. Managing EditorSaheli Roy ChowdhuriCopyright © 2017 ValleyMedia Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.November - 15 - 2017, Volume 3 SE 52 Published by ValleyMedia Inc.EditorialAlfred MardinMensholong LepchaLouis BeckerRachael ClarkRoy ColinAmitav HaldipurSales sales@apacciooutlook.com+1 510.996.5168Annie JohnsonEditorialIncreasing Importance of CRM Solutions*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staff
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