November 20178 Creating products and services that meet people's needs are at the core of businesses, big and small. Determining latent needs and finding solutions to meet them is what successful companies do. Today, customer expectations are changing rapidly and are moving towards more personalization. It is thus important for service providers in every industry segment to track customer movement and buying patterns to create service value. The telecommunications industry has created a perfect example of tracking its customers' movement by sending an alert the moment one changes states, along with certain offers applicable on roaming charges etc. The retail environment has made great advancing strides in its outreach that today people receive specific offer messages on their mobile phones with in-store offers, when they walk through that same store.I believe that the healthcare industry and health insurance companies should also follow suit and develop technology-led communication tools to create long lasting relationships with customers. Together we should contemplate how to enhance customer engagement with the use of technology.Consolidation of data: There is a proliferation of data and technology out there today. It's available in all shapes, sizes and formats for many purposes. Technology can be used to simplify the complex data and through analysis of this data, meaningful solutions can be created. Medical data, tech data, consumer trends etc. can help showcase trends in healthcare and what people prefer. Players in the BY ANTONY JACOB, CEO, APOLLO MUNICH HEALTH INSURANCE COMPANY Can Technology Revolutionize Indian Health Insurance?in my VIEW
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