November 20179 was physical to virtual, even more so now from traditional to cloud.So how can virtualisation continue to add value in this Phase III world dominated by cloud migrations, public cloud vendors and private cloud tussles? By understanding the value it brings and knowing the workloads that best suit virtualisation vs cloud (and not to forget the PaaS layer either). Connectivity and workload intelligence are keys to surviving in today's ever more challenging and competitive commercial landscape. Tomorrow you could be faced with a new competitor unleashed from stealth mode, unburdened with your decades of technical debt. Or you may simply be struggling with the skills gap and network management headaches of what you are told are vastly different technologies.With Phase III virtualisation, enterprises need more than a simple hyper-visor, they need an enterprise wide integrated solution.Integration with identity systems, lifecycle management tools, deployment and automation platforms, billing and accounting interfaces. The ability to live with the old and new alike and just keep on ticking away; processing those transactions, shipping those messages, learning from your data lakes.Traditional virtualisation solutions are still dominated by manual control systems, managed by typically vertically siloed teams with limited cross functional skill sets or political power.Today developers need access to resources quickly, effortlessly and without bureaucratic red-tape. "Give me a big box with all the things I need and a quota and I'll leave you alone", is kind of the idea that has taken place in the DevOps world.Cloud is delivering this just as containers and PaaS are beginning to roll-out. But, not all workloads fit these New Sexy Cool technologies. This is where Phase III virtualisation is the key. It needs to understand those new workloads, the new empowered developer, to integrate with the traditional datacentre and enable reuse of new toolsets.Virtualisation systems that purely provide a virtual machine after an approval process and little else are no longer valuable to an enterprise. Virtualisation systems that provide deep integration with containers and PaaS, that integrate with identity systems and automation platforms and can share software defined resources such as networks, storage and image repositories are what we need today.Can your virtualisation solution provide all of that? Because if it can't, you're going to be disrupted and left behind. WE ARE NOW ENTERING PHASE III OF THE VIRTUALISATION ERA AND IT STILL HAS A LONG AND HEALTHY LIFE TO LIVE
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