November 201919 "Customer Consulting Group is regularly approached by organisations that have taken the `DIY' approach only to find themselves struggling to get the desired outcome from their CRM systems 6 to 12 months later." More often than not, the problem stems from poor user adoption due to insufficient or inadequate training and even a subpar system design. Organisations look for premier CRM implementation partners who know the most effective ways to leverage the systems and overcome the impacts associated with poor design. This is where Customer Consulting Group (CCG) as a strategic CRM implementation partner brings value to its clients. Customer Consulting Group (CCG) stands at the forefront of delivering exemplary consulting services to small and medium businesses, which typically only big businesses can afford, empowering them to remain relevant and prosper by engaging with their customers through an efficient CRM strategy. Services Reinforced with "The Ripple Effect" ApproachCustomer Consulting Group assists organisations with all aspects of CRM projects, including general advice and guidance on the most appropriate solution as well as the necessary implementation services required to ensure success. Hopwood mentions, "It took me 20 years to learn what I can now perform in a day. As such, it does not come as a surprise that many CRM implementation projects fail when led by someone who has only performed a handful of implementations, or worse yet, never done a CRM implementation at all." Without the proper knowledge of CRM system capabilities, limitations and understanding of how to leverage the system, its full benefits will never be realised. Drawing on their years of extensive experience across hundreds of implementations, the team at Customer Consulting Group knows exactly what to do and when to do it pertaining to CRM implementation. Apart from being certified implementation partners for vendors such as Microsoft, ServiceM8 and Zoho, the consultants at Customer Consulting Group have individual certifications and experience in implementing a vast array of solutions from other vendors as well, which enables them to provide unique independent advisory services. The company is often engaged in projects to assist with independent solution and vendor selection, thereby precluding themselves from performing the actual implementation. At other times, Customer Consulting Group collaborates with clients to purely manage a project that has other CRM implementation partners involved.When undertaking the implementation itself, Customer Consulting Group provides clients with a range of services including initial design, documentation and development, training and ongoing support, and maintenance. Typically, these engagements follow a structured plan starting with a free `Business Success Strategy Design Workshop' that serves as a platform for the consultants to outline the business requirements and offer suggestions as to how they might be able to assist. Following the workshop, Customer Consulting Group drafts a proposal defining the optimal path forward to ensure clients gain the best possible outcome along with an understanding
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