October 20178 Surgical robots, glucose-monitoring contact lenses, implantable devices that send electrical signals along your nerves ­ these are examples of "sci-fi" technologies that are currently being researched on by high tech companies. These same companies are also investing heavily on health projects involving applications and wearables.Indeed, it is an understatement to say that tech giants are making forays into the healthcare industry. Thus, it is important for us to question the role which Pharma IT leaders play in healthcare amidst these movements today.Understanding Consumer HabitsDigital technology has enabled more patient-centric care. It has improved consumers' ability to self-manage their health, alert their care providers when there are changes in their condition, and support medication adherence. With these technology advances, consumers are demanding greater control over their personal health.IT leaders need to understand how consumers in different countries are using technology regarding their healthcare needs. They need to understand how consumers are looking for information, if that information can be trusted and what roles technology plays. Critically, they need to understand the value of social networks and how they differ. For instance, people in China prefer to use WeChat as a communication platform, while the Japanese prefer LINE.Recognizing these habits will help Pharma IT leaders learn how they can implement innovative measures to reach out to the consumers. A text reminder for a diabetic patient in Thailand to take their medication ­ this can go a long way to improve a patient's health. BY LAWRENCE FERNANDES, DIRECTOR, ASIA PACIFIC HUMAN HEALTH IT, MSDThe Role of IT Leaders, Reimagined for Pharma in AsiaIN my viewLawrence Fernandes
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