OCTOBER, 202219 Our data-driven online marketing and SaaS-based solutions are backed by extensive travel retail know-how, which helps us deliver tailor-made digital advertising capable of connecting travel brands to Chinese audiencesThe first stop of iClick's Release of Travel Retail Whitepaper Roadshow was successfully held in Singaporeimprove digital marketing strategies.iAccess is an omnichannel demand-side platform that links marketers with a target audience via premium Chinese publishers and ad exchanges like Tencent and Adview. At the same time, iNsights obtains insights from websites and the WeChat--mini-program for retailers to optimize return on investment decisions.iSmartGo, the flagship product by iClick from its enterprise solutions, effortlessly scales marketing strategies by creating cross-border channels via Tencent's proprietary application programming interface, the WeChat ecosystem, and private domain traffic marketplaces. Recently, iClick assisted Park Hotel Group (PHG), one of Asia's leading hospitality groups, in developing and implementing a hotel solution capable of capturing a significant share of the Chinese travel market. In this instance, iClick leveraged iSmartGo to enhance PHG's booking system with a wide range of premium travel packages for nine PHG hotels across China, Japan, Singapore, and the Maldives. It built an intuitive search engine to plan personalized travel itineraries, accommodation, activities, and dining options while the promotion tools drove sales conversion. In addition, iClick formed an e-redeem system for the hotel operation teams to handle online package redemptions and transactions. The solution helped PHG develop strong customer relationships and cross-border sales channels with Chinese travelers.The key aspect that sets iClick apart from contemporaries is its anonymously-profiled Chinese consumer dataset on omnichannel audiences with 98 percent internet coverage across China (more than 1.3 billion users). Its highly sophisticated and automated platform powered by innovative technologies and big data analytics builds a scalable and reliable cloud-based infrastructure. Their global account management teams are dedicated to exclusively serving travel retail clients. They consist of experts with profound knowledge and extensive experience in digital China to assist the growth of international business accounts in the lucrative Chinese tourism market. The GAM Team has received growing regional industry recognition, such as being highly commended in the category of "Best Buy Side Team" at The Drum Awards for Digital Advertising APAC, and also the Gold Stevie Award at Asia-Pacific Stevie® Awards, "Most Innovative Advertising or Marketing Team of the Year."Above all, iClick aims to develop advanced online marketing and enterprise SaaS solutions that address the evolving needs of travel retailers worldwide.
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