OCTOBER, 20224 12LAST WORDCONTENTS8Ancillary Revenues: Investing in the Future of Hotel DistributionRhett Hirko, Global Vice President of Revenue Optimization, Preferred Hotel Group32Technology in Hospitality Industry: Prospects and ChallengesLori Kiel, Chief Commercial Officer (CCO),The Kessler CollectionIN MY VIEWGRAHAM PERRY, MANAGING DIRECTOR, BWH HOTEL GROUP AUSTRALASIATRANSFORMING BUSINESS PERFORMANCE BY TAKING AN `OUTSIDE-LOOKING-IN' CUSTOMER PERSPECTIVE
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