September 20186 Today, the media and entertainment industry is following consumers' footstep for content demand and presenting media on a silver platter. Any request, whether it is consumers wish to watch their entertainment piece through smartphones or desire for a video content--everything is being fulfilled without any delay. Now, the microscopic view of this entire show indicates only one technology--streaming, which has powered the media and entertainment companies to content via any medium of consumers' choice and in any format. It is the rapid growth in the role of increasing data that has ignited an explosion for streaming and digital services. While being data driven, the industry is experiencing extensive involvement of automation, machine learning, and AI to meet the preferences of the swiftly-transforming consumer landscape. It is expected that voice-controlled technology play a major role in the near future, following the success of Amazon's Echo smart home device and Alexa personal assistant. Innovations in voice technology holds potential to radically alter the way consumers search for and listen to music. With smart speakers, smartphones, connected homes, and connected cars the access to smart devices has mushroomed, allowing consumers to stream music, television, and read books from anywhere, anytime. This amalgamation of change in consumer behavior and advancement of technology has pump up the growth of video and music streaming. On the flip side, this trend has definitely escalated the demand for data to alter content creation and improve delivery. In the wake of these advancements, media companies are looking for ways to enhance their ability of storytelling as they seek to differentiate their content, while deriving maximum value for their content. We hope this edition helps you gain valuable insights from the industry thought leaders and innovative media technology solution providers to make data input actionable and derive maximum value for your content. Let us know your thoughts.Annie JohnsonManaging Editoreditor@apacciooutlook.comAnnie Johnson To subscribe to APACCIOOutlookVisit www.apacciooutlook.comArt & GraphicsAmelia StewartFlynn SmythToby LangtonSujay KManaging EditorAnnie JohnsonCopyright © 2018 ValleyMedia Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.SEPTEMBER - 20- 2018, Volume 04 SE 28 Published by ValleyMedia Inc.EditorialExperiencing Content in the Digital AgeSenior WritersShikha PatraLane Adams Clara MathewRoyce D'SouzaEditorialAlfred MardinLouis BeckerRachael ClarkRoy ChowAkanksha Minz*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffEmailsales@apacciooutlook.comeditor@apacciooutlook.commarketing@apacciooutlook.comContact usPhone: 1 510.996.5168Fax: 510-894-8405
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