September 201919 HARNESSING THE POWER OF NEW TECHNOLOGY TO ULTIMATELY IMPROVE THE CUSTOMER OR END-USER EXPERIENCE WILL BE ONE OF THE MOST IMPORTANT DRIVERS FOR THE FUTURE OF THE LOGISTICS SECTORFrom First to Last Mile: Driverless Vehicles, Drones and RobotsAs logistics goes digital, profound changes are coming to industry structure, operations and profits. New technological possibilities ­ particularly in the Connected and Autonomous Vehicles space- coupled with the digitalising of the retail market has led to the emergence of new delivery methods, including ground last mile robots and aerial drones.One of the latest start-ups to join the last mile delivery race is a San Francisco start-up called Marble. The company has developed "intelligent courier robots" designed to reliably and securely transport goods that are accessible to everyone, including groceries, prescriptions and package delivery. This exemplifies a step-change in the deployment of ground bots, thanks to the application of AI to intelligent courier robots. Meanwhile, FedEx is partnering with the likes of Walmart and Pizza Hut to test last-mile delivery robots.While each of these can transform parts of the logistic industry, jointly they can fundamentally reshape the entire sector. Couriers, retailers and restaurants are experimenting with robots, drones and self-driving cars in a bid to use automation to drive down the high cost of delivering goods, groceries and even cups of coffee to the end customer.During 2018, we saw numerous leading global retailers trialling unattended in-home delivery services. Edeka, Waitrose & Partners and Albert Heijn all joined Walmart, Amazon, Jet.com and ICA with trials in their respective markets.If we take a holistic view, the future doesn't look dissimilar to the current state; the journey of a parcel from its origin to its end point is broken down into first, middle and last mile. The only change here is automation at every step of the supply chain; driverless trucks ferry the parcel between major central hubs before it's then shuffled to a local warehouse by a driverless vehicle and finally dropped off with the end customer via drones or ground robots.Leading through UncertaintyWe've covered just a handful of the many new technologies currently impacting the logistics industry, and while all of the above mark significant steps forward, this approach is also far too simplistic. The benefit of autonomous technology does not lie not in its ability to fit within the current distribution model, but rather to reshape it. Harnessing the power of new technology to ultimately improve the customer or end-user experience will be one of the most important drivers for the future of the logistics sector. Understanding how we can use these innovations to improve productivity, efficiency and experience will not only be integral to the evolution of the industry, but will define its very existence into the next decade and beyond.
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