September, 20218 IN MYV EWPowering ProgressHere at Shell, we have integrated our strategy, portfolio, environmental and social ambitions under the goals of our Powering Progress Strategy: generating shareholder value, achieving net-zero emissions, powering lives and respecting nature.Executing our powering progress strategic aspiration is accelerated and enabled by digital, data and technology solutions.Digital technologies providing our Shell business with the opportunities to re-imagine how we work and operate our assets; drive cost efficiencies; define new business models; and provide new revenue opportunities as it redefines the energy industry.To realise significant value faster, we need enabling platforms and capabilities; to build digital capabilities and digital literacy within our organisation; to become better at scaling up successful initiatives;to fail unsuccessful projects quicker; and create the mindset and behavioursthat supports agile ways of working. Investing in digital is not an option; but essentialto maintain or grow our value share in a rapidly digitalising world.DIGITAL TRANSFORMATION AGILITYBY ANGELA LAM, CIO, SHELL AUSTRALIA Digital Underpinning our digital transformation agility are the following key digital design principles:1. Customer is Central: Work backwards from the customer/user, focus on `problems worth solving', not `technology first'. Align innovation and resource prioritisation based on value and customer/user needs.2. Data is an Asset: Create trusted data sources and democratize data. Establish common data models. Business led data ownership, governance and quality management. Shell data is owned by Shell and customer data is treated as a critical asset.3. Business drivesDigital: Digital investment decisions are made by the business. Are based on deriving the highest value in solving business problems and customer frictions.Delivered by utilising global standard information and digital technology solutions and expertise; or local solution in collaboration with Shell IT leveraging standard platforms and frameworks e.g. Shell Do-It-Yourself (DIY) development environment.4. Build In-house Capability: Build in house capabilities in areas core to Shell, partner selectively to learn and move at speed. Shell leaders to role model and build digital literacy. Access to online digital skills development for all staff. 5. Act our way into the Future: Experiment to prove value. Encourage local innovation but ensure alignment with global themes and integration into roadmaps. `Reinvention of the wheel' is not tolerated. Where value is proven, replicate at speed.Human Centred Design ThinkingApplying a human centred design thinking approach is key to digital transformation agility and ultimately business transformation. Design thinking can be described as a discipline that uses Angela Lam
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