360 Degree Digital: Driving Product Experience through AIoT

Digital technologies have transformed personal and professional lives with enhanced experiences, and companies are exploring ways to use these technologies to improve their product management for optimizing customer experiences. In these circumstances, modern technologies such as AI and IoT can be of immense help. 360 Degree Digital is a company that uses AIoT (a combination of AI and IoT) to streamline the workflow related to product management. The company has emerged as a one-stop-shop for designing customized AIoT applications that are aimed at centralizing the clients’ processes for better management of the operations and elevated product experience.

“At the core, 360 Degree Digital’s AIoT applications are designed to redefine people, policies, and processes in the client environment for maximum efficiency,” says Jennifer Lauretta, Founder and Chief Technology Innovation Officer of the company. And, this journey begins with charting a transformation roadmap stressing enhanced collaboration and communication across people and systems. AIoT aids in tracking the IoT devices in real-time and learning from user interactions across the organization to deliver a better experience and build stronger relationships with the customers. It also automates mundane tasks and communicates with the customers through bots built on advanced speech recognition.

The consumers, on the other hand, receive a better product experience as the products are now designed based on behavioral patterns and personal preferences of the target audience.

With a consistent analysis of new data sets in real-time, companies can continuously refine their product management strategy and increase their business prospects.

Where there is AIoT, there is a change in not only the operations but also the mindset of the people using it. To that end, 360 Degree Digital runs pilots in real-life situations where both customers and employees undergo new experiences while the internal bottlenecks are being exposed for the firm to take action on. The pilots outline the complexity, size, and scope of the transformation challenge ahead. The insights, information, and data obtained correlate with the recognized business KPI’s and benchmarks to serve as a foundation for a business case.

Backed by such a comprehensive strategy, 360 Degree Digital has developed two AIoT solutions: 360 Smart Home for building sustainable smart home and smart cities for better living; and 360 HealthTech for bringing innovative technology solutions to boost the management of the community’s healthcare issues. While 360 Smart Home assists in integrating AI into every Singaporean’s home, 360 HealthTech has become an immediate contact point for global aid in the current times of the COVID-19 pandemic. The solution has been developed to control the spread of the epidemic.

With client satisfaction at the forefront of its business approach, 360 Degree Digital has worked with the Information Media Development Authority of Singapore, GovTech, National Heritage Board, Ministry of Home Affairs, and Ministry of Manpower. The company has won several accolades, including “Most Influential Leader in AIoT Technology 2020 in Singapore” by Corporate Vision, under the leadership of Jennifer. An industry veteran, Jennifer has won awards such as Top 8 Emerging CIO OF THE YEAR (Women in IT Awards Asia 2020) and the 10 Most Influential Women in Technology 2020. With a ‘Can’t stop, won’t stop’ attitude, Jennifer has her eyes set to conquer new horizons. “AIoT is the future for digital transformation because it is an exciting solution that has the power to address the current and future problems for humans and our environment,” concludes Jennifer.