APAC CIOOutlook

Advertise

with us

  • Technologies
      • Artificial Intelligence
      • Big Data
      • Blockchain
      • Cloud
      • Digital Transformation
      • Internet of Things
      • Low Code No Code
      • MarTech
      • Mobile Application
      • Security
      • Software Testing
      • Wireless
  • Industries
      • E-Commerce
      • Education
      • Logistics
      • Retail
      • Supply Chain
      • Travel and Hospitality
  • Platforms
      • Microsoft
      • Salesforce
      • SAP
  • Solutions
      • Business Intelligence
      • Cognitive
      • Contact Center
      • CRM
      • Cyber Security
      • Data Center
      • Gamification
      • Procurement
      • Smart City
      • Workflow
  • Home
  • CXO Insights
  • CIO Views
  • Vendors
  • News
  • Conferences
  • Whitepapers
  • Newsletter
  • Awards
Apac
  • Artificial Intelligence

    Big Data

    Blockchain

    Cloud

    Digital Transformation

    Internet of Things

    Low Code No Code

    MarTech

    Mobile Application

    Security

    Software Testing

    Wireless

  • E-Commerce

    Education

    Logistics

    Retail

    Supply Chain

    Travel and Hospitality

  • Microsoft

    Salesforce

    SAP

  • Business Intelligence

    Cognitive

    Contact Center

    CRM

    Cyber Security

    Data Center

    Gamification

    Procurement

    Smart City

    Workflow

Menu
    • Cyber Security
    • Hotel Management
    • Workflow
    • E-Commerce
    • Business Intelligence
    • MORE
    #

    Apac CIOOutlook Weekly Brief

    ×

    Be first to read the latest tech news, Industry Leader's Insights, and CIO interviews of medium and large enterprises exclusively from Apac CIOOutlook

    Subscribe

    loading

    THANK YOU FOR SUBSCRIBING

    • Home
    • Automotive
    • Ambarella
    Next

    Ambarella: Better Vision for Safer Drive

    Follow Ambarella on :

    Fermi Wang, CEO, AmbarellaFermi Wang, CEO
    Most of the present-day still cameras provide high definition (HD) images, but the quality of the videos is of mediocre video quality. On the other hand, HD video camcorders are expensive with cumbersome tape-based recording and still image quality. Their processing speed lags far behind traditional digital still cameras. Hong Kong-based Ambarella offers automotive solutions designed for human and computer vision, combining high-resolution imaging and neural network processing into a single, low-power embedded A1 platform that is based on the next generation of video compression technology—H.264/AVC video compression. Ambarella’s patent-pending platform delivers a 2.5 times compression gain over current MPEG- 2/4 solutions, providing the efficiency required to store HD video content in convenient flash-based memory.

    “When we started the company in 2004, we sought to deliver the highest quality HD experience at the most competitive price-point for our customers,” states Fermi Wang, CEO of Ambarella. “With our deep algorithm, VLSI and system expertise and patent-pending technology, Ambarella is providing customers and ultimately consumers with true HD hybrid digital cameras at a price that will drive market adoption.” From drones to robots, from taxis to long-haul semi-trucks, Ambarella’s vision processors revolutionize driving.

    Founded in 2004, Ambarella has leveraged the management team’s extensive background in designing low-power System-on-Chips (SoCs) that enable intelligent cameras to extract valuable data from high-resolution video streams. The SoCs offer high-resolution video compression, advanced image processing, and powerful deep neural network processing.
    Ambarella’s CVflow chip architecture is based on a deep understanding of core computer vision algorithms. Unlike general-purpose CPUs and GPUs, CVflow includes a dedicated vision processing engine programmed with a high-level algorithm description to scale performance to trillions of operations per second with meager power consumption.

    Ambarella provides edge solutions with low latency, high efficiency and exceptional performance, including front advanced driver-assistance systems (ADAS) cameras, smart electronic mirrors, and drive recorders. Positioned behind the rear view mirror, the forward-facing ADAS camera enables drivers to easily handle functions such as automatic emergency braking (AEB), lane departure warning (LDW), forward collision warning (FCW), among others. On the other hand, Ambarella’s driver monitoring systems (DMS) solution processes clients interior-sensing algorithms at high speeds and with low power consumption, even at night (via onboard RGB-IR processing) that results in exceptional driving performance. Ambarella’s DMS solution can also be integrated with complementary camera applications, including electronic mirror, front-camera ADAS, high-resolution recording for better driving efficiency.

    In addition, Ambarella’s rear view and side-view electronic mirror solutions enhance the visibility of traffic, filter out distracting glare and LED flickering from headlights, and offer intelligent safety features such as blindspot monitoring and overtaking vehicle detection with ultra-low latency. To further enhance driving experiences, Ambarella’s 360-degree surround view solution uses multiple cameras to present a single, unified image of the vehicle from a top-down, bird’s eye view. With intelligent parking assist features as well as recording and streaming capabilities, Ambarella’s four-channel surround view systems assist drivers with unobstructed, distortion-free views of the vehicle from every side.

    Ambarella’s automotive processors are engineered with a combination of pioneering research in environmental perception and the latest advances in deep neural network (DNN) performance. Ambarella empowers OEMs and Tier-1 providers of intelligent driving solutions to improve vehicle safety, delivering exceptional perception capability and image quality in low-light or high-contrast environments, advanced computer vision processing at full 4K (8Mp) resolution for superior image recognition, long- and short-range stereovision capabilities, recording functionality, low-bitrate streaming.

    Ambarella strives to continue defining a new class of digital cameras that bring consumers unmatched HD video and digital still together in one device, in the near future. The company is planning to add new functionalities in the existing A1 platform to deliver A1 services.
    Next
    Share this Article:
    Tweet

    Ambarella Info

    Company
    Ambarella

    Headquarters
    .

    Management
    Fermi Wang, CEO

    Description
    Hong Kong-based Ambarella offers automotive solutions designed for human and computer vision, combining high-resolution imaging and neural network processing into a single, low-power embedded A1 platform that is based on the next generation of video compression technology—H.264/AVC video compression. Ambarella’s patent-pending platform delivers a 2.5 times compression gain over current MPEG-2/4 solutions, providing the efficiency required to store HD video content in convenient flash-based memory. The company was founded in 2004 to deliver the highest quality HD experience at the most competitive price-point for its customers. With deep algorithm, VLSI and system expertise and patent-pending technology, Ambarella is providing customers and ultimately consumers with true HD hybrid digital cameras at a price that will drive market adoption

    2019

    I agree We use cookies on this website to enhance your user experience. By clicking any link on this page you are giving your consent for us to set cookies. More info

    CIO Speaks

    Previous Next
    Cloud Computing: Pharma Takes the Plunge

    Andy Newsom, SVP & CIO, CSL Behring

    WiFi 6, 5G and the Internet of Things (IoT)

    Mark Badal, CIO, IT&E

    In Augmented Reality, Size Matters

    Jason Blackman, CIO, Carsales.Com

    Enhancing Customers

    Marc A. Hamer, VP & CIO, Babcock & Wilcox Enterprises, Inc.

    Cloud or On-Premise? When Would The Question End?

    Kevin Soh, CIO and Director, e-Strategies, BH Global Corporation

    Responsible AI: The Human-Machine Symbiosis

    Sal Cucchiara, CIO & Head Of Wealth Management Technology, Morgan Stanley

    Asian Development Bank: Using Emerging Digital Technologies for the Common Good

    Shirin Hamid, CIO, & CTO, Asian Development Bank

    Diversity and Inclusion can Drive Better Solutions for Clients and Employee Engagement

    Linda K. Lannen, CIO & Sr. VP, Kleinfelder

    Cyber Security - Integrated enterprise approach required to address the multifaceted challenges

    Sumit Puri, CIO, Max Healthcare

    The Great Tech Arms Race: How Changing Consumer Behaviour and Expectation is Driving Ecommerce Transformation

    Brett Raven, CIO, Big Red Group

    Relying On Technologies To Transform Data Into Information

    Mark Ohlund, CIO & Sr. V.P., Armada Supply Chain Solution

    3D Printing Requires Wildly Different Thinking

    James MacLennan, SVP & CIO, IDEX Corporation

    Copyright © 2025 APAC CIOOutlook. All rights reserved. Registration on or use of this site constitutes acceptance of our Terms of Use and Privacy and Anti Spam Policy 

    Home |  CXO Insights |   Whitepapers |   Subscribe |   Conferences |   Sitemaps |   About us |   Advertise with us |   Editorial Policy |   Feedback Policy |  

    follow on linkedinfollow on twitter follow on rss
    This content is copyright protected

    However, if you would like to share the information in this article, you may use the link below:

    https://www.apacciooutlook.com/ambarella