Axle & Olio: One Stop Shop for All Online Retail Needs

“ W e take our clients online in a seamless manner,” extols Ibrahim Hamid, CEO and Founder of Axle and Olio Solutions Sdn. Bhd.. As an e-commerce enabler, Axle & Olio is an eCommerce and modern retail partner that helps brands execute their digital strategy in Malaysia by selling their products and services directly to customers online or by providing services to assist with their e-commerce operations. The company also offers integrations with Malaysia’s largest online shopping platforms such as Lazada, Shopee, 11Street as well as social mobile shopping malls, to brands' official stores and off-line smart stores. "Every brand wants to push their products online with uniform content across all e-commerce channels, stocks available at all times, and faster fulfillment. Axle & Olio enables brands to achieve all their goals through its solution," says Hamid.

Axle & Olio offers a one-stop-shop solution to cover the client's entire online retail needs using its own technology stack which is now being launched as SaaS. ezCommerce powerful multichannel eCommerce management software for brands, distributors & manufacturers helps our clients manage end-to-end eCommerce operations supported by strong data insights that helps our clients steer their eCommerce to the right direction. This solution encompasses content production, web platform optimization, performance marketing, technology to integrate all digital channels, all the way to customer care, warehousing, fulfillment and/ or delivering it to the end customer’s doorstep. Axle & Olio’s solution enables clients to create content for the product that can be synced to all online shops.

With a complete 360 degrees view of their product with detail scoring from sales, inventory, and feedback, the solution provides the cost; review and pricing trends to marketers on what would be the future outlook of the product. By comparing online prices, the solution suggests the best price to sell the product. With Axle & Olio’s solution, clients can accurately source their products by allocating the right amount of stocks to a particular channel. At the same time, the system syncs inventory with all third-party warehouse solutions or manual allocation and integrates real time with all the online shops so that clients do not over or undersell a product. All the orders/customer requests are automatically integrated with a CRM solution where brands can smartly interact with the customer and reactively or proactively engage with them. Clients can also get insights on sales, inventory, and product details through easy to use dashboard with the ability to breakdown into detail. The system’s unique AI continually learns and carries out predictive analysis based on historical data. “Unlike other AI solutions, we are client’s execution arm and use technology as our DNA to see where modern retail is heading toward,” notes Hamid.

“We live and breathe eCommerce. The only success criterion for us is ensuring the entire ecommerce needs of our clients are taken care off end to end,” remarks Hamid. To this end, Axle & Olio’s team constantly participate in research, work with partners, and focus on changing e-commerce trends. This has enabled the company to help its clients such as Philips, Reebok, Mamypoko, and Gibsons with their modern retail journey. “We manage all Philips Official stores on all the market places in Malaysia including their own and have taken Philips from negligible online contribution 4 years ago to almost double-digit online contribution of their total sales in Malaysia,” says Hamid.

For the future, Axle & Olio has launched a new product for offline modern retail that provides similar traffic insights that Google provides for online. The IoT device is capable of collecting a lot of insights on the retail offline outlet including things like total outside footfall, in-store visitors footfall, visit duration time, returning customers, cross visits in other shops, peak times and more. From a geographical standpoint, the company is looking at Pakistan and North America to expand its market presence.